🎉  Clootrack recognized by OpenAI for crossing 100 billion tokens in Voice of the Customer analytics →
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Platform Overview
Enterprise Al Agent platform for Voice of the Customer that drives real business outcomes - with Al Decision Digests, analysis agents unsupervised theme discovery, and full VoC coverage.
MCP
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Connect your AI Work Front to enterprise customer intelligence with governed MCP access. Give Claude, ChatGPT, Copilot and more seamless access to churn, loyalty, sales and VoC data.
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Use the online SaaS version or deploy it in your own Microsoft Azure cloud - both with enterprise-grade security, global compliance, and reliable high performance.
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Unsupervised Thematic Analysis
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Solutions
Voice of the Customer Analytics
Analyze 100% of customer voice to identify key themes and sentiment
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AI-powered qualitative insights from raw customer data for faster decisions
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Benchmark customer experience by analyzing competitor-driven feedback.
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Optimize product experiences with AI-driven customer feedback
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Analyze every call to enhance agent performance and service quality.
Purchase Intent Lead Detection
Find unmet purchase intent in voice of customer and send to CRM
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Analyze customer sentiment, brand perception, and market trends to enhance CX
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Qualitative competitive benchmarking to deliver data-backed strategy recommendations
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AI-powered brand perception analysis and due diligence for informed investment decisions
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In-depth research on how to deliver exceptional customer experience
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Top 15 best VoC tools for product analytics
15 Best VoC tools for product analytics: compare use cases, and ROI  
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June 10, 2026

Clootrack launches MCP server to bring reliable customer intelligence to any AI work front

Clootrack MCP integration enables teams to generate reports, create tickets, trigger alerts and automate workflows, all grounded in governed, AI-ready customer data.

June 3, 2026

GLP-1 cosmetic intervention demand surges 927.8% driven by facial deflation anxiety

Analysis of 95,854 GLP-1 consumer conversations finds beauty category spending is shifting from aspiration toward corrective repair, creating a merchandising misalignment most retailers have not yet addressed.

May 7, 2026

GLP-1 data shows identity lag suppressing U.S. apparel conversion

Apparel traffic from GLP-1 consumers is rising. Conversion is not. New VoC data from Clootrack shows that identity lag, not assortment gaps or price sensitivity, is the mechanism stalling baskets.

April 15, 2026

GLP-1 is breaking the weekly promotion model retailers built around

New VoC data from Clootrack shows GLP-1 users shop on a 7-day pharmaceutical cycle that has no relationship to retail's weekly promotional cadence.

April 2, 2026

GLP-1 is rewriting retail demand: Four purchase rhythms retailers are missing

Clootrack analyzed 95,854 GLP-1 consumer conversations to map how medication adoption is restructuring U.S. retail demand before it shows in sales data.

February 23, 2026

Sweat & Tonic onboards Clootrack for holistic Voice of the Customer analytics

The partnership brings objective, AI-driven VoC prioritization to the micro-moments that define boutique fitness loyalty.

February 18, 2026

Clootrack VoC study reveals why people singled out brands on Super Bowl Sunday

Clootrack analyzed 83,000 Super Bowl related posts from a 24-hour window around Super Bowl Sunday. From that universe, Clootrack zoomed in on posts that explicitly mentioned brands, and within that organic, brand-naming set, people referenced 658 brands.

February 10, 2026

2026 Men’s denim switching map: which brands are winning customers & how

‍New data reveals a structural break in the denim retention model: Gap and Old Navy are surging by commoditizing "safety," while "durability doubt" drives a silent exodus from legacy players.

January 20, 2026

Sydney Sweeney x American Eagle: what the backlash signals about denim loyalty and brand switching in 2026

Find out how consumer attention cycles are reshaping brand trials, product expectations, purchase behaviour, and retail retention in the U.S. men's denim industry.

December 18, 2025

U.S. Men’s Denim 2026 Outlook: Fit wins attention, but sizing trust decides loyalty

Clootrack analyzed 55,287 customer reviews to identify the key CX and VoC signals behind men’s denim brand switching in the U.S. market. The study shows that predictability failures in fit and quality drive customer defection.

November 19, 2025

OpenAI recognizes Clootrack for surpassing 100 Billion tokens for Voice of the Customer analytics

The milestone follows Clootrack’s migration of its patented unsupervised thematic analysis engine to OpenAI in 2024 and the introduction of its Agentic Workflow Builder for VoC in February 2025.

November 12, 2025

Mejuri partners with Clootrack to power next-gen Voice of the Customer insights

Before partnering with Clootrack, Mejuri’s teams spent significant manual effort compiling insights from scattered reviews, surveys, and service data. With Clootrack’s AI-powered Voice of the Customer platform, feedback from every channel now feeds a continuous intelligence loop.

September 17, 2025

Clootrack’s Revenue Intent Signals from VoC Analytics Now Available on Genesys AppFoundry®

Clootrack, an AI platform that transforms calls, chats, emails and other interaction data into decision-grade intelligence, today announced its Contact Center & Voice of Customer Analytics solution is now available on the Genesys AppFoundry®.

March 12, 2025

Clootrack Launches Neo: The AI-Powered Insight Engine That Unveils Every Hidden Driver of Consumer Behavior

Powered by AI-driven reasoning, dynamic workflows, and the broadest data coverage, Clootrack Neo eliminates traditional analytics bottlenecks, enabling businesses to transform raw customer data into instant, actionable intelligence.

November 19, 2024

Aster Pharmacy levels up CX and Market Intelligence with Clootrack AI

Aster Pharmacy, a leading pharmacy retail chain in the GCC and part of Aster DM Healthcare, has partnered with Clootrack, an AI-powered customer intelligence platform to transform its retail strategy.

October 22, 2024

Eggo partners with Clootrack for faster customer intelligence with AI

Eggo onboarded Clootrack to revolutionize its CX approach and gain a deeper understanding of customer conversations and behaviors with in-depth insights

October 15, 2024

Danube pioneers AI-Powered Customer Experience benchmarking with Clootrack

Clootrack is set to transform Danube’s approach to understanding customer preferences and enhancing its offerings in the competitive Middle East market.

July 11, 2024

Clootrack selected by PointClickCare as their Unified CX Analytics Platform

By integrating Clootrack, PointClickCare now efficiently analyze unstructured data from a diverse array of sources, providing comprehensive, actionable insights.

September 12, 2023

Appointment Cancellations: Silent Killer of Salon and Spa Businesses, Clootrack Study Reveals

According to the Clootrack study, frequent appointment cancellations stood as the primary source of dissatisfaction among salon and spa customers.

August 31, 2023

Wagner onboards Clootrack for deeper Customer Experience (CX) Insights

Wagner Spray Tech has partnered with Clootrack, an AI-powered customer experience analytics platform, to monitor and gather insights on the actionable factors that drive customer experience.

July 19, 2023

A Cry for Quality, a Call for Comfort: Unraveling the Gender-Based Sportswear Customer Needs

Clootrack's study based on customer reviews, highlights rising trends, concerns, and delighters in the sportswear industry.

June 19, 2023

Check-In and Chill-Out: Boston Hotels Score Highest on Staff Behavior, Clootrack Analysis Reveals

Clootrack's study based on guest reviews highlights critical concerns and delighters in US hotel industry.

May 30, 2023

Clootrack launches ProbeTrack : Accelerates AI Transformation of Market Researchers with Generative AI

With the launch of ProbeTrack, Clootrack is further cementing its position as an industry leader in AI-driven market research and transforming the future of Customer Experience analysis.

May 16, 2023

Clootrack Study Highlights Critical Passenger Concerns and Delighters in Global Airline Industry

Clootrack's study based on passenger customer reviews highlights critical passenger concerns and delighters in Global Airline Industry.

May 8, 2023

Clootrack's Customer Experience (CX) Analytics is now Powered by GPT4, ChatGPT & GPT-3 AI

Clootrack's Customer Experience (CX) Analytics is now Powered by GPT4, ChatGPT & GPT-3 AI!

May 3, 2023

Clootrack Has Been Chosen as a Winner of the TiECON50 2023

Clootrack is excited to announce that it has been selected as a 2023 TiECON50 winner in the prestigious TiECON50 Awards Program. This is a testimony to the fact that Clootrack's intelligent customer experience analytics platform is an excellent example of the game-changing technology shaping the future.

February 28, 2023

Economic Downturns Don't Have to Mean the End of Customer Experience: How Measuring ROI Can Save CX Investments

20 Global CX Experts Reveal How They Proved the ROI of Customer Experience Programs.

October 27, 2022

QSR Study: Women Expect Better Food Varieties While Men Expect Better Staff Behavior

Even as customer demand remains high, the top trend is Convenience, which is a mega delight for the customer experience due to digital food ordering and quick delivery.

September 6, 2022

The Power of Zero Redefines US Energy Drinks

Customer Experience Report: US Energy Drinks insights from 32K online customer reviews in the energy drinks industry.

August 2, 2022

US Banking Industry Challenges Galore As Customer Experience Issues Are Demanding Attention

'Customer Experience Report: Traditional Banks V/S Neobanks 2022’ draws insights from 84K online customer reviews in the banking industry.

June 29, 2022

Clootrack Expands Access to Customer Experience Data with Snowflake Marketplace

With Snowflake, the Data Cloud company, joint customers can leverage Clootrack customer experience data points while performing product strategy, positioning, and white space opportunity identification analyses.

June 28, 2022

V-Guard Announces Customer Experience Analytics Partnership with Clootrack

Clootrack will enable V-Guard to aggregate data seamlessly across first and third-party touchpoints to analyze granular customer priorities for getting powerful insights, thus enhancing response time to serve the customer to a highly significant level.

June 7, 2022

Taste, Flavor & Utility Tops as The Integral Components of Chocolate Customer Experiences

The report covers changing dynamics in the chocolate industry and presents opportunities for brands to enhance customer experience and sustain category growth.

May 9, 2022

Neo-bank major Niyo boosts its customer experiences by partnering with Clootrack

Clootrack will enable Niyo to aggregate data seamlessly across first and third-party touchpoints to analyze granular customer priorities for getting powerful insights, thus enhancing response time to serve the customer to a highly significant level.

April 17, 2022

Clootrack Study: 76% Negativity Towards Flight Disruption Causes Turbulence in the Global Airlines Industry

A recent study by Clootrack of the airline industry, using 27K passenger reviews from 12 global airlines, including American Airlines, British Airways, Qatar Airways, Emirates, and Singapore Airlines, highlighted the delighters and significant concerns raised by passengers.

January 9, 2022

Kotak Mahindra General Insurance Boosts its Customer Experience by Partnering with Clootrack

Kotak Mahindra General Insurance Company Limited announced its partnership with Clootrack, an AI-driven, real-time customer experience platform.

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