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Qualitative insights at lightning speed for brands
Discover what you didn’t know to find and drive real impact.
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150+ enterprises trust Clootrack
What makes us unique?
Unified view across 100% of your VoC
Gather insights from a wide range of online and first-party sources in any niche.
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Patented unsupervised analysis
Unbiased thematic analysis. Covers both structured and unstructured data.
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Multi-level, drill-down reporting
Quickly uncover key purchase criteria, experience drivers, and their root causes.
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Highly customizable
Tailor data sources, analysis workflows, and reports for actionable insights.
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Fully managed service
Zero-resource deployment. Just share your brief and get insights delivered effortlessly.
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GenAI copilot
Quickly test hypotheses without the hassle of sifting through data.
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“Clootrack is adaptable, dynamic, and innovative. Our needs are not one-size-fits-all; every project is unique in source types, categories studied, and reporting requirements. Clootrack can fill the gaps and help me find the best solution given the individual project needs. This customization results in more impactful consumer intelligence insights.”
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Lori Rinderer
Senior Planner - Market Intelligence
Losing sleep over slow qualitative insights?
Capture every customer touchpoint with 1,000+ data connectors
Flexible engagement models
Project-based engagement
Conduct analysis as needed - cost-effective, focused scope, and high-ROI.
Recurring engagement
Monitor companies continuously to drive faster decisions and improvements.
Robust, enterprise-ready platform
Your data stays safe with Clootrack. We’re GDPR-compliant and ISO 27001-certified.
Flexible deployment choices
Looking for enterprise-ready AI for qualitative insights?
Accelerate consumer analysis without sacrificing depth
Frequently asked questions (FAQs)
How does this analysis platform work?
Our platform has four key modules:
- Data aggregation – Collects data from multiple sources, including online and first-party data.
- Data preprocessing and cleaning – Cleans and preprocesses data to remove noise, such as duplicates, irrelevant information, and bot-generated data, ensuring high-quality inputs for analysis.
- Agentic analysis workflows - prebuilt and custom intelligent workflows that surface insights aligned with your goals.
- Insights reporting – Insights are delivered via Al Decision Digests that tell you what is important, why it happened, so what you should do. You also have a dashboard and GenAl copilot to dig deep on the data.
Our team handles the whole setup, enabling you to achieve results quickly. The setup takes only a couple of hours.
What sets Clootrack apart from other customer analytics solutions?
Clootrack stands out with these key features:
- Complete data coverage – Analyzes 100% of your customer voice by integrating both internal and external data sources, leaving no gaps.
- Patented unsupervised analysis – Uses unbiased thematic analysis instead of rigid taxonomies or keyword buckets, helping you uncover hidden insights.
- Agentic analysis workflows - prebuilt and custom smart workflows that surface insights aligned with your goals.
- Al Decision Digests - A prioritized list of what matters, why it's happening, and what you should do to hit your goals.
- Customizable dashboards – Multi-level, drill-down dashboards let you quickly uncover the “why” behind feedback.
- Fully managed solution – Combines platform + people. Clootrack’s analysts set up and configure everything, so you can go live and make changes fast with zero resource deployment.
- Data source flexibility – Works seamlessly with all data sources, eliminating bias and facilitating easy migration or system expansion.
What if I have data sources that aren’t covered by Clootrack’s connectors?
Clootrack also supports loosely coupled endpoints like SFTP, Amazon S3, Azure Blob Storage, or Google Cloud Storage. If your data source supports APIs, we can build a new connector in just four days.
How do you ensure Clootrack’s insights are straightforward for frontline teams to use, without needing a data scientist?
Clootrack dashboards are fully customizable and can be tailored for frontline teams with minimal effort. Plus, AskClootrack, our GenAI agent, answers natural language questions directly from the data, making it fast and simple to use.
Can Clootrack handle large datasets, like millions of data points?
Absolutely. Clootrack is designed to process massive datasets and has already analyzed over 16 billion data points in the past 7 years.
How does Clootrack handle Personally Identifiable Information (PII)?
Clootrack removes PII from data before storage unless a client requests it to be stored. If stored, we strictly follow GDPR guidelines.
How advanced are Clootrack’s text and voice analytics? Can they capture subtle sentiment nuances?
Clootrack uses a unique unsupervised theme analysis approach, identifying patterns in data instead of relying on rigid taxonomies or keyword-based grouping.
This method covers all topics in a conversation, even when multiple themes are discussed, and organizes them into multi-level structures. Researchers can drill down from a high-level view to actionable insights and customer journeys, enabling faster decisions and alignment across teams.
Clootrack also uses Aspect-Based Sentiment Analysis to capture every emotion expressed in a conversation. It tracks sentiment by theme and measures intensity on a scale similar to the Likert scale, allowing for more nuanced emotional analysis and generating NPS based on 100% of customer interactions.
How quickly can we get insights after starting with your platform?
The timeline depends on the volume and sources of your data. Most businesses can start seeing insights within a few hours to 3 days.
Can we customize the analytics and reports to align with our specific KPIs, business units, or workflows?
Yes, Clootrack’s platform includes four key modules—data ingestion, preprocessing and cleaning, analysis workflow, and reporting. Each module can be fully customized to fit your goals, KPIs, roles, and workflows, delivering actionable insights without guesswork.
What kind of customer support, training, and documentation do you provide?
Our support is fast and hassle-free. Unlike other tools, Clootrack is fully set up by our Data Analysts, so you can start using insights right away without any setup effort. For questions or changes, just reach out to your support contact via email or other channels—we’ll respond quickly and efficiently.
We also provide training materials, including documentation and videos.
What ROI can we expect, and how does your pricing scale with usage?
Clootrack customers typically see 4x–38x ROI.
Our pricing isn’t based on user seats—we aim to make your organization data-driven, so there are no limits on user access. Instead, pricing scales with the amount of data processed, aligning with our costs.
Can we switch between engagement models based on our needs?
Engagement models are typically set for a specific timeframe. However, we’re open to switching models on a case-by-case basis to accommodate your evolving needs.
How does Clootrack ensure the security and compliance of customer data?
Clootrack adheres to strict security standards, including compliance with GDPR, HIPAA, and ISO 27001. We offer multi-tenant data segregation, geographic data residency options, and regular security assessments to meet enterprise-grade requirements.
Can we try the platform before committing to a contract?
Yes! We offer a proof of concept tailored to your specific goals, along with 30-day access. This allows you to experience the platform firsthand before making a commitment.
