Detect & route
unfulfilled purchase intent
leads from VoC
Uncover and route in-market buyers hiding in your VoC - before they go cold. Clootrack flags, segments, and delivers sales-ready leads straight to your CRM.
150+ Enterprises trust Clootrack
4% - 11%
Increase in top line
74%+
Conversion of leads
1000+
VoC sources
“Before Clootrack, we relied on BDC notes, occasional call QA, and standard ‘missed opportunity’ alerts. Clootrack flags unfulfilled purchase intent across calls, chats and other touchpoints, explains why, and pushes it straight to our CRM. Follow-ups happen faster, more same-day appointments get set, and we recover buyers we used to lose"
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General Sales Manager
Major Auto Dealer, USA
Highly recommended on G2
Get your sample audit. See your hidden leads.
Your VoC contains buy-now signals you miss
Route high-intent leads to your CRM, Slack or Teams
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High-intent leads from all sources of VoC
Robust, enterprise-ready platform
Your data stays safe with Clootrack. We’re GDPR compliant and ISO 27001 certified.
Audit your VoC to exceed this quarter’s targets
Frequently asked questions (FAQs)
What exactly is “unfulfilled purchase intent” and how do you detect it in VoC?
Definition: Moments in customer conversations (calls, chats, email, tickets, reviews) where a buyer signals intent (e.g., inventory, price, financing, upgrade/timing) but no sales action occurs (no appointment/quote/transfer/owner assigned within the SLA).
Detection: Clootrack applies NLP to classify purchase intent, extracts reason codes (e.g., “inventory ask,” “payment/finance,” “trade-in”), checks downstream outcomes in your CRM/helpdesk, and if none are present within a configurable window, flags the item as unfulfilled - with a confidence score, reasons, and a snippet.
How is this different from our existing “missed opportunity” alerts or QA tools?
Goes beyond phone-only and “unanswered call” logic to analyze all conversation channels.
Surfaces intent + reasons (not just dispositions), scores urgency, and routes to the right owner automatically.
De-duplicates across interactions, tracks SLA adherence, and closes the loop with CRM outcomes so you can measure uplift - not just monitor.
What business outcomes should we expect, and over what timeframe?
Faster speed-to-lead, more same-day appointments, and recovery of opportunities that would otherwise go cold (after-hours, misroutes, “service” calls with sales intent).
Time-to-value is typically 2 - 4 weeks once routing and SLAs are in place.
Which teams use this day-to-day, and what changes?
BDC/Sales: Receive scored alerts with reasons/snippets in their existing tools; tasks/queues auto-created; tighter follow-up SLAs.
CX/Support: Service-line conversations with sales intent get warm-routed instead of lost in service workflows.
RevOps: Owns configuration (signals, thresholds, routing), dedupe rules, SLAs, and dashboarding.
Which conversation sources can you analyze today?
Calls (via transcripts from your telephony/call vendor), live/chat, email, support tickets, and public reviews. Ingestion via API/webhooks/S3 uploads; we integrate alongside your current stack.
Do you work in real time or after-the-fact?
Live/near real time where streaming transcripts or chat events are available; otherwise post-interaction once the transcript lands.
How are leads scored and prioritized? Do you include a reason/snippet?
Each alert carries a purchase-intent score, urgency, and friction signals (e.g., “asked inventory + mentioned timing this week”). We attach standardized reason codes and a verbatim snippet to give reps immediate context and suggested next action. We can also map possible upsell opportunities to products and services in your catalogue.
Can we customize signals and thresholds by store/market/segment?
Yes. Signals, thresholds, dedupe windows, routing rules, and SLAs are all configurable per brand/store/market/segment. A/B configurations are supported.
How do you route leads and assign ownership?
Route to CRM queues, dialers, Slack/Teams, email/SMS, or task creation in your CRM. Ownership can be assigned by territory, product line, skills, hours coverage, or round-robin—with after-hours queues supported.
How do you prevent duplicates and re-alerts?
Entity resolution (phone/email/account), conversation threading, and suppression windows prevent repeat alerts. We escalate only when there’s new intent or an SLA breach.
How do you handle after-hours, voicemails, or service-line calls with sales intent?
These are flagged, scored, and queued to an after-hours owner with tasks and optional templates (email/SMS where compliant). Service-line intent is warm-routed to sales with context.
How accurate is the intent detection, and how do we validate it?
We report precision/recall using a labeled sample from your own data, plus ongoing human-in-the-loop feedback. Models are calibrated per vertical/store and re-tuned from monthly QA samples and outcome data.
How do you attribute appointments/sales to Clootrack vs. business-as-usual?
Each alert carries a unique ID pushed into your CRM. We compare alerted interactions to matched controls/holdouts and attribute outcomes within agreed windows (e.g., appointments within 24–48h, sales within 30–60 days), reporting incremental lift.
