Blogs

Retail and marketing departments are becoming aware of the potential of disruptive technologies like artificial intelligence (AI), big data, and consumer analytics to increase their customer base, target the proper customers, and hence enhance the retail CX. These intelligent technologies increase visibility by delving deeply into data, giving organizations a greater understanding of consumer habits, preferences, and buying patterns

Two-thirds of business leaders feel that innovation is essential to their business success. When they begin their journeys toward innovation, most leaders face obstacles. Customer feedback is precious. Understanding what your audience wants and needs can alter the course of your business and result in many unique, exciting discoveries.

“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” ― Albert Einstein.

Darshan Shah October 31, 2022... The Chief Marketing Officer (CMO) position has undergone a mind-boggling evolution over the past few years. Many CMOs today are in charge of every aspect of the customer experience (CX), including technology, customer data and analytics , overall account growth, and, ultimately, impact on the bottom line. They used to be in charge of all things creative and brand-related.

where a customer data platform (CDP) comes in. A CDP helps you centralized all of your customer data so you can better understand what your customers are doing, why they're doing it, and how you can meet their needs.

Don't we wonder how some companies are able to create successful products time and time again? It's not luck. It takes a well-executed product strategy.

By 2025, the market for business intelligence will be worth $33.3 billion , and 62% of retailers say that data analytics and insights provide them a competitive edge. Business intelligence and predictive analytics are interchangeable, yet they are not the same.... You are probably not the only one curious about the distinction between business intelligence and predictive analytics. There are differences between the two phrases, albeit business intelligence is the more inclusive term that includes analytics.

In the last few years, the world has become well used to online food ordering, takeaways, and drive-thru. Hence, many new QSRs (Quick Service Restaurants) are rising, and established brands are spreading widely even in remote areas. The global QSR Market reached $ 232.3 billion in 2021 and is projected to grow to $ 308 billion by 2027. This data proves there are countless opportunities in this industry .