Blogs

Imagine a world where your marketing strategy is as addictive as scrolling through TikTok . Well, get ready because we're about to take a deep dive into the secrets of TikTok's explosive growth and how marketers can apply those lessons to create an engaging customer journey.

The customer can always be right...and sometimes unhappy. In the online platforms and social media era, unhappy customers have discovered new and creative ways to vent their frustrations. From caustic reviews to snarky tweets, the digital world provides an endless canvas for customers to express their discontent.

Welcome to the zany world of Chief Data and Analytics Officers (CDAO) in businesses!... Imagine the beloved Pritchett-Dunphy family from the hit TV series Modern Family suddenly found themselves in high-ranking positions as CDAOs. Let the craziness unfold as we explore the absurd and amusing roles of CDAOs in businesses through the lens of our favorite characters!

No, we're not talking about Mr. Bean's personalized teddy bear experience (even though that would be entertaining). Here, we're diving into how companies can create tailor-made experiences that make their customers feel like the VIPs they genuinely are.

It's a fantastic, bright day out on the baseball field. The warm sun is high in the sky, the stands bustling with excited fans, and the air is dense with the tantalizing smell of popcorn and hotdogs. This is Major League Baseball (MLB) in all its glory. It's a thrilling event that keeps us hooked, game after game.

Yes, Customer Experience is for more than just customers!... Even though the term 'customer experience' explicitly shouts it's all about the 'customers' experiences, this year's CX day (first Tuesday of October) theme emphasizes the connectivity of customer experience with the employees and organizations.

Wands at the ready, folks! Brace yourselves for a spellbinding adventure through the enchanted realm of customer insights !... Imagine a world where Michael Gambon (may he rest in peace) flawlessly brings Professor Albus Dumbledore ( Harry Potter ) to life, playing the role of our wise and knowledgeable guide into the realm of customers' minds...

Let's enter the world of Bridgerton , the popular Netflix series, and see the businesses going on there with our town's gossip writer, Lady Whistledown ...... As your humble correspondent and excelled in market research , she has immersed herself in the whispers and gossip of the fashionable and emerging Bridgerton-inspired trends in the business world. Today, she brings you ten fascinating use cases that shall bewitch and captivate your imagination.