Blogs

COVID has fundamentally transformed the customer/retailer relationship. The ‘in-person’ shopping experience has been stripped of all of its personable elements, reduced to a stilted, ‘essentials-only’ version of itself. While this is important and right for public health, it presents a new way of looking at shopping and brings into question what we enjoy and value about it. If the world was slowly ramping up to one where online retail was the norm, COVID has been the push it needed to reach the next level.

The consumer is in charge, and he has power like never before!! This has caused a major shift in the entire art and science of marketing.... It is no longer acceptable to consumers of a company to simply tout its products or services. It is no longer acceptable for a marketing team to throw lots of direct sales campaigns against the wall and see what “sticks.” These things are expensive, and, in today’s environment, they fail.

COVID-19 has got us to a situation where it is hard to know what each day is going to bring.In these uncertain times, the world is undergoing a huge shift in consumer’s priorities; therefore, it has become essential for businesses to adapt marketing during COVID-19 to reflect the new reality.

Insightful and thought leadership is among the most powerful assets a CMO can possess….more so during a recession!... Chief Marketing Officers (CMO) are not CEOs or the CFOs of a company. Therefore, it’s not surprising if they can’t relate to factors such as the share price and GDP. Nevertheless, CMOs are the mirrors that reflect the feelings and expectations of your customers. No one else probably knows your customers better than the CMOs.

Imagine a world when brands can derive unique consumer insights almost on a real time basis.... Brands that are investing and experimenting in AI-based consumer insights. in other words these companies are likely to develop a significant advantage over other brands and their competitors. Above all, these companies will gain a unique ability to offer personalized solutions. This will only multiply customer acquisition and strengthen customer retention.

Customer Experience is not just one event, but the combination of interactions that provide value each time, says Monique, Customer Experience Manager @SureTraxxCMS... Customer-centric organizations have started to realize that ‘how they deliver’ is as important as ‘what they deliver.’ Companies are learning more about the customers, and are integrating the learning into delivering better customer experiences.

Competitor analysis can be difficult! But not when you know how to do a competitor analysis! Enter the competitor analysis: An essential guide on how to conduct a competitor analysis! This document gives you an overall understanding of competitor analysis as well as an in-depth understanding of how to conduct a competitor analysis.

As the world is advancing into an age of constant like, loves, tweets, comments and live feeds, it has become critical for a brand to understand and track the overall sentiment of its customers and users at any given time.... Customer sentiments have emerged as the number one factor that drives purchasing decisions in customers. Sentiments have the power to drive or destroy value for your business, and most often they are hidden. Though sentiments are hidden, they play a large role in customer behavior and influence...

Xerox had almost thrown up its hands and getting ready to exit the small copier business when Japanese copier manufacturer, Canon, entered the US market in the 1980s. Canon was flooding the US market with a copier, which was way too less in cost when compared to Xerox.