Blogs

Customer Experience is not just one event, but the combination of interactions that provide value each time, says Monique, Customer Experience Manager @SureTraxxCMS... Customer-centric organizations have started to realize that ‘how they deliver’ is as important as ‘what they deliver.’ Companies are learning more about the customers, and are integrating the learning into delivering better customer experiences.

Competitor analysis can be difficult! But not when you know how to do a competitor analysis! Enter the competitor analysis: An essential guide on how to conduct a competitor analysis! This document gives you an overall understanding of competitor analysis as well as an in-depth understanding of how to conduct a competitor analysis.

As the world is advancing into an age of constant like, loves, tweets, comments and live feeds, it has become critical for a brand to understand and track the overall sentiment of its customers and users at any given time.... Customer sentiments have emerged as the number one factor that drives purchasing decisions in customers. Sentiments have the power to drive or destroy value for your business, and most often they are hidden. Though sentiments are hidden, they play a large role in customer behavior and influence...

Xerox had almost thrown up its hands and getting ready to exit the small copier business when Japanese copier manufacturer, Canon, entered the US market in the 1980s. Canon was flooding the US market with a copier, which was way too less in cost when compared to Xerox.

Yahoo Sells To Verizon In Saddest $5 Billion Deal In Tech History It was tragic. Yahoo was the king of the internet once upon a time, but it came down to a sad end. What was Yahoo’s greatest mistake? Brand perception of Yahoo was really low. “One year after Marissa Mayer assumed the CEO title... at Yahoo, the company’s stock price is approximately 60% higher than when she started, but the company’s brand health measurements, based on consumer feedback, have moved in the opposite direction,” a spokesperson for YouGov tells WebProNews, citing the firm’s YouGov BrandIndex.

“Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behavior to weather patterns to demographic consumer shifts in emerging markets”, according to a Mckinsey report

The Kellogg Company is a leading producer of cereals with manufacturing units in 18 countries and successfully selling its products in more than 180 countries!! What has made Kellog’s a successful company? Its because Kellogg’s has established itself as a consumer-oriented company and not a product-oriented company. Kellogg’s has always focused on the wants and expectations of its customers, and developed products for their customers.

Understanding the needs of the customer is the most critical component of innovation. The root cause for most of the failed product launches point toward an inadequate understanding of customer needs.

In this fast-paced digital era, data is often hailed as the new oil. It's at the heart of decision-making, driving businesses' strategic direction and success. But behind the scenes are insights and analytics professionals who work tirelessly to transform this raw data into meaningful and actionable insights.