GLOBAL LEADERSHIP SURVEY

107 Data & Analytics Leaders Speak Out

Challenges & Recommendations

107 responses | 17 geographies | 16 industries | 05 Top challenges | 05 Recommendations

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Some of the Participating Brands

Global Data Leaders Featured in our report

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Matthew Blasco

Managing Director | Head of Customer Analytics at JPMorgan Chase & Co.
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Michael Nevski

Director, Global Insights, Visa
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Zimm Zimmermann

SVP – Strategy and Analytics, Wunderman Thompson
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Juan Carlos (JC) Albornoz

Senior Customer Experience Manager, Microsoft
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Hayley Molloy

Customer Experience Manager, Johnson Controls UK&I

Hear From The Data Leaders

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Smart staffing - Distribute the analytics team between solving incoming analytical requests from stakeholders vs pro-active advanced analytics projects that showcase value and impact

Bala Venkataraman

Customer Insights Leader, Walmart Canada

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We have lots of data across many platforms but lack a robust analytics process for developing insights.

Bonita Speck

Global Director Customer Experience and Expert Product OwnerSchneider Electric

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"Good enough" approach and pressure on financials. If solutions are driven by manual work with assumed cost, it's fine to continue doing it that way and trimming down costs gradually instead of investing in improving the foundational stuff.

Daniel Mendez Costabel

Consulting Partner, Tata Consultancy Services

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This kind of data-driven insight requires sophisticated analytics to collect, aggregate, and interpret customer usage data. Data is often dispersed across different systems and tools, making it difficult to create a unified view of the customer's product usage.

Sahruday Patnaik

Principal Customer Success Manager, Freshworks

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Having results that are easy to understand and to then determine what to do with them...turning insights into action.

Greg Winget

Consumer Insights Manager, Campbell's

Snapshot of the Key Findings
from the Survey

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32%

of data executives strongly suggest to invest in the right analytical tools and should be a top data strategy priority for 2024

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28%

of data executives suggest to
invest in a skilled team

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24%

data leaders quote Improving data integration as top challenge globally

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21%

say a serious lack in skill is a critical concern

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20%

of data executives cited a lack of real-time analytical tools as a major challenge facing them globally

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17%

of data leaders believe in a strongly aligned data strategies

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17%

of data executives reported that its important to derive insights from data

Our Survey Respondents

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Industries

19%   Software Development

10%   Financial Services

09%   Manufacturing

08%   Information Technology

07%   Retail

06%   CX Consultancy

05%   Services

04%   Telecommunications

03%   Educational Services

03%   Market Research

03%   Utilities

02%   Entertainment

02%   Personal Care

01%   Non-profit Organizations

01%   Software/App

Key Takeaways

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Key Takeaway 01

Investing in the right tools is crucial for effective data management and analysis. Companies should prioritize investing in tools that can handle large amounts of data and provide insightful analytics.

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Key Takeaway 02

Building a skilled team is essential for maximizing the value of data. Hiring individuals with expertise in data management, analysis, and visualization can lead to more accurate insights and decision-making.

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Key Takeaway 03

Defining a clear data strategy is necessary to ensure that data is utilized effectively. Companies should establish goals and objectives related to data usage and outline a plan for collecting, storing, and analyzing data.

There are more amazing findings, insights, and takeaways in the report.

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