GLOBAL STUDY

ROI of Customer
Experience

20 Global CX Experts Reveal How They Proved the ROI of CX Programs.

Brilliant real-life examples of how CX Professionals have succeeded in linking investments to business outcomes.

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Some of the Participating Brands

Global CX leaders Featured in our CX ROI Report

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Sean Crichton-Browne

Head of Global Partnerships & Customer Engagement, MarketCulture Strategies

Man with dark hair, beard, and glasses wearing a blue floral shirt, looking surprised or amused.

Jared E. Fink

Group Director, Experience at Siegel+Gale

Portrait of a woman with slicked-back hair wearing a black blazer, white top, and patterned scarf.

Ivette Godinez

Head of Category Management & Shopper insights & e-Catman, at Grupo AlEn

Dave Seaton

Founder & Principal Consultant at Seaton CX

Smiling woman with curly blonde hair wearing a black blazer, resting her chin on her hand against a dark background.

Susanna Baque

Senior Director of Global Customer Experience at SCIEX

Hear from the experts

Smiling woman with light brown hair wearing a white floral top and a pearl necklace, with green fern plants in the background.

Achieved a growth of $11.1Million, Efficiency (Cost Savings) of $7.9Million, and Retention of $6.0Million

Julie Ryan

Director, Patient Engagement & Customer Solutionsat The Janssen Pharmaceutical Companies ofJohnson & Johnson

Man with short light brown hair, round glasses, wearing a gray suit and white shirt, smiling slightly.

20% Increase In Customer Engagement After Optimizing Digital Experience Across Different Devices

David Banks

Senior Director of Marketing at Bell Flavors & Fragrances

Smiling woman with medium-length reddish hair wearing a dark green collared shirt against a white background.

Lift Retail Sales By 30% And 58% Increase In Higher Ticket Items After Recreating A Holistic Customer Experience

DeAnn Campbell

Retail Strategy & Insights at AAG Consulting | Armstrong Alliance Group

Smiling woman with shoulder-length brown hair wearing a black top and necklace, against a white background.

Melissa initiated a data-first approach combined with design thinking techniques focusing on the stakeholder experience that allows all stakeholders to have a consistent experience across the organization. Here, a comprehensive data strategy helps to prioritize value-added activities and projects with better results.

Melissa Drew

Associate Partner at IBM

Here is exactly what you will learn from the CX Report

A summary of the Key takeaways:

Pitch the CX Program to the right stakeholders

Build your own CX ROI model

Ensure the Right VoC is Captured

If You Can’t Measure It, You Can’t Improve It

Focus on Long-term CX Outcomes

Right Technology is Inevitable

Remember, It's a Continuous Improvement Journey

Finally... Proving the ROI of CX Increases Investment in CX

Powerful insights to help you choose the right CX improvement investments

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Join Cloootrack CX Expert Council

Clootrack’s Global CX ROI Study 2023 is the latest report of the wide-ranging Clootrack study series that helps the CX community to understand the challenges behind customer experience.
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