November 20, 2018
Brand Equity of 3 Major Biscuit Brands Based on Consumer Perception
in disposable income among urban and rural Indian population. Demand for high fiber, organic variants, natural flavors, and affordable cost are driving the biscuit makers to introduce diversity of tastes and benefits ranging from health and nutrition to pure indulgence. In this report, we bring deep insights into the biscuit industry, covering the customer perception drivers, must-have features, brand equity, and many more interesting aspects.