Blogs

Since customer experience has risen to be one of the most prominent factors in any business in the last few years, personalized customer experience has become a ‘must-have’ from ‘better to have. Leaders started talking about personalization and its relevance, but are they doing it rightly?

90% of corporate executives claim that their customer experience (CX) has significantly improved since implementing data analytics.

"Change Makers measure the journey through data. They look for a successful conclusion to the journey, measuring in financial terms, and then follow the data to see what caused the strong or ineffective outcome," says Jim Tincher, Founder, CEO & Journey Mapper-In-Chief at Heart of the Customer, LLC in Clootrack's 102 CX Expert report .

Today, businesses are attempting to make data-driven decisions to enhance customer experience, but if human biases affect consumer data analysis, it may be a fruitless endeavor. Data analytics can assist businesses in making data-driven decisions. But often, common data biases can skew how organizations interpret the data.

Stakeholders must be persuaded of the usefulness of data and analytics by explaining corporate results and individual impacts. Data analytics is not only the buzzword today.

As a strong player in the QSR industry, it takes a lot of work to introduce an innovation or growth plan. It may work well with customers, or it may not. As fast food becomes more prominent, there are many questions that pop up. What are the current trends, who are your competitors, which... is the emerging brand, and where is your position in the market compared to your competitors? Based on that, you can outline a new customer experience strategy or improve the current one.

Nearly 90% of online businesses now make personalization investments. Personalization's great promise may be realized later (at least not at scale), but it will be short. Soon, marketers will be able to create far more personalized and "human" experiences across moments, channels, and buying phases thanks to technology, data, and analytics developments. Reimagined physical environments will assist consumer journeys far beyond a company's front door.

No matter what stage of development you're in, customer insights should direct your course ahead while creating value for your customers. You'll eventually corner the market if you carefully consider what your customers want, iterate based on consumer insights, and pay attention to what they have to say.... Additionally, in order to ask your customers questions without interfering with their customer experience, you'll need a feature-rich application. Creating and implementing a solid consumer insight plan will be simpler once you have the aid of a reliable instrument

There is a funny saying “What do Black Friday shoppers and the Thanksgiving turkey have in common? They know what it’s like to be jammed into a small place and stuffed.”... Years ago, after Thanksgiving night, people would rush to their favorite stores and wait at the front door for the doorbuster time to grab the products they wished to buy before but waited for the Black Friday deal. The sales usually start on Wednesday, before Thanksgiving, and end on Friday as 3 days of deals.