Blogs

Customer Experience (CX) is increasingly becoming a strategic priority for businesses and for a good reason. With the right CX strategy and investments, businesses can turn customer interactions into meaningful experiences that drive loyalty, boost revenue, and differentiate themselves from competitors.

86% of consumers and 91% of corporate buyers agreed that a company's experience matters just as much as its goods and services. It is great to strive for excellence in customer experience (CX), but merely wanting it is insufficient.

The world is just a few days away from Christmas. Christmas vibes are an awaited ‘experience’ for everyone throughout the year. People love to drown in the smell of freshly baked gingerbread and delightful views of lights and decorations everywhere.

With 65% of organizations aiming to increase their technology spending in 2023 by an average of 24%, CX is the top priority for businesses.... Only "price" and "product quality" were placed higher highly by consumers ( 73% ), who also put a high value on customer experience while making purchases.

“VoC analytics can serve as a useful addition to customer journey analytics, providing insight into the motivations and thoughts of individuals and segments,” said Lizzy Foo Kune , Senior Director Analyst Gartner for Marketers .

Everyone knows how important customer experience (CX) is as a competitive advantage, from your customer service representatives at the forefront to your C-suite leaders.

Why Decision Makers Must Prioritize Data Analytics Strategy In 2023? This is precisely what happens when your organization's data and analytics (D&A) activities aren't aligned with its business objectives. The large-scale actions and investments not only fail but also kill your company's momentum.... Many businesses enter the D&A market without having a data strategy. The outcomes can be fatal to the organization. Here is the ultimate guide to designing a data analytics strategy for your business.

Since customer experience has risen to be one of the most prominent factors in any business in the last few years, personalized customer experience has become a ‘must-have’ from ‘better to have. Leaders started talking about personalization and its relevance, but are they doing it rightly?

90% of corporate executives claim that their customer experience (CX) has significantly improved since implementing data analytics.