Blogs

A majority of profitable strategies are based on product differentiation - Means providing customers with something of higher value than that offered by its competitors. In fact, a brand has the potential to differentiate itself at every point of interaction with its customers - from the moment customers realize they need a product or service to the moment they no longer desire it and decide to dispose of it.

Despite knowing the importance of customer experience analytics , many organizations struggle to implement it effectively. Lack of a clear understanding of what benefits CX analytics entails for the business trouble many CX leaders and prevent them from taking profitable initiatives.

The airline industry is no stranger to the concept of providing customer service, but as competition heats up and passenger expectations continue to evolve, airlines must prioritize customer experience like never before.

In today's business landscape, customer expectations have never been higher, and businesses that fail to deliver a superior customer experience risk losing customers and revenue. 

In today's fast-paced business world, technology has become an integral part of almost every industry. The way a business interacts with its customers can make or break its reputation and profitability. With the increasing use of technology in our daily lives, it's no surprise that businesses are turning to Customer Experience Automation (CXA) to improve their CX strategy and processes.

Can you believe that customer experience programs have a failure rate of over 60%? Sometimes this is due to poor implementation or improper training — however, the reason could be something entirely different. 

Marketing segmentation is a natural result of the vast differences among people.” — Donald Norman, Director of the Design Lab at the University of California.... Segmentation makes firms 60% more likely to understand customers’ challenges and concerns and 130% more likely to know their intentions.... The above statistics are just enough to highlight the importance of market segmentation. If a brand fails to segment its market, it could end up wasting money on ineffective marketing tactics.