Category Analysis – Beauty & Cosmetics – Makeup
Region – USA
The global beauty industry is worth $511 billion and is expected to hit the $716.6 billion mark by 2025. And the global makeup market will probably be worth around $85 billion in 2024 as per the studies. According to the Direct-to-Consumer Purchase Intent Index, 43% of American consumers are familiar with D2C brands. It also says that 69% of those consumers have made at least one purchase from a D2C brand in 2020. Within this, wellness & beauty is one of the largest categories for consideration in D2C, at 29%
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The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement. The source data used for the analysis are user conversations available publicly online like public forums and social media.