Integrate with BigQuery

Apply AI-driven feedback analytics to your BigQuery data warehouse, eliminating the need for schema flattening. Clootrack's AI feedback analytics platform seamlessly integrates with BigQuery to analyze both structured and unstructured customer data, utilizing auto-clustering, emotional signal detection, and prioritization workflows.

Get in Touch

Why integrate Clootrack with BigQuery?

BigQuery excels at managing massive volumes of structured data; however, when it comes to analyzing free-text feedback from surveys, reviews, or support logs, it requires a complementary intelligence layer. Integration with Clootrack AI bridges that gap by analyzing verbatim customer feedback stored in BigQuery, eliminating the need for data reshaping or complex pipelines.

Use this integration to:

Identify trends in recurring feature requests, product bugs, or missed expectations across geographies.
Uncover theme-level granular patterns in survey comments, reviews, or CRM logs without flattening BigQuery schemas.
Detect hidden drivers behind churn, complaints, or loyalty segmented by cohort, channel, or product line.
Layer sentiment analysis and emotional context on top of survey comments, reviews, or support logs.

What Clootrack adds to your BigQuery data

Capability

Value

Unsupervised theme detection

Auto-cluster raw text feedback from BigQuery into customer-centric themes and sub-themes.

Urgency and churn signal detection

Detect emotional intensity like frustration, delight, or urgency in feedback tied to products, journeys, or regions.

Sentiment trend monitoring

Track evolving sentiment trends in real time across regions and segments.

Ad-hoc querying with GenAI Copilot, Genie

Ask “What’s driving NPS drops in Q2?” and get instant, context-rich insight from feedback stored in BigQuery.

Insights with source traceability

Trace any insight back to its original comment, segment, or feedback source, without data reshaping.

Centralized Voice of Customer (VoC) data

Bring survey responses, call transcripts, reviews, and CRM notes together and analyze them centrally in Clootrack.

Applications across CX, product, and strategy

☑️ Operational feedback triage at scale

Uncover root causes of complaints, failed flows, or feedback escalations buried in disjointed feedback data.

☑️ Detect early churn and product risk

Get real-time visibility into signals that precede customer drop-off, even before quantitative metrics reflect the issue.

☑️ Support and chatbot escalation intelligence

Automatically tag escalated messages or callback triggers with their underlying emotional and thematic drivers.

☑️ Better cross-functional insight loops

Ensure data from operational queues informs product fixes, service tweaks, and CX redesigns without requiring dashboards.

Measurable business impact

5x faster detection of high-priority issues across product or service flows.
7.5x faster surfacing of actionables tied to churn, drop-offs, or complaints.
3x faster new product development.
18% boost in NPS/CSAT scores in a quarter.

1. Clootrack data manager