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Scientists might have successfully decoded the alien signals, but can we say if brands have decoded customer experience? Have brands been able to decode the signals of their customers? More so, are brands aware of those 'emerging signals'?

A solid customer experience strategy is based on consumer feedback. The CX strategy for beauty and cosmetics company – CPG Beauty and Beyond – also includes reading into the insights derived from customer conversations and understanding the ‘Why’ behind their customer experience.

“It’s ALL about CX today, more than ever. Use technology to create breakthrough customer experiences. Personalize, personalize, personalize VIP service. Improve customer service for fast & easy order tracking, fast answers to product, billing, or logistic questions,” says Jaime Vidal President at VIDAL COSMETICS GROUP, in Clootrack's 102 CX Expert report .

Today, thanks to modern technology, brands have access to a lot more data than ever before. They have deeper insights into every step of the customer journey. Using customer data touchpoints to enhance customer experience is essential in creating market differentiation.... 74% of customers are likely to buy based on positive customer experience alone.

You must have read all the books about customer experience and yet haven’t had success in creating the right kind of engagement to improve your consumers’ experience while using your products and services. There is no single way in which you can win your customer’s heart. When it comes to customer experience, you generally would learn from your own experiences.

Measuring KPIs is critical in almost every aspect of a business to determine what is and isn’t functioning. Initiatives come and go based on their ability to meet or exceed expectations. Customer experience efforts, on the other hand, appear to elude measurement at times. It’s not without reason.

“Companies who implement a voice of customer (VOC) strategy generate a 10x greater year-over-year increase in annual company revenue,” – says research by The Aberdeen Group.... Today’s tech-savvy customers search for information about bank products and services using forums, social media, review sites, and other online resources. At the same time, they do not hesitate to share feedback about their own customer experiences using the same channels — rating the products...

A recent Forbes article by Roger Dooley on how a few financial institutions were able to emerge as the biggest mortgage lenders will blow your mind off. The article goes on to list some of the recent trends for the success of a bank.... While this Forbes article was published as recently as June 2020, Clootrack had analyzed the category adoption factors for Banks about a year back, around June 2019. The factors were listed based on consumer insights derived from thousands of social media conversations

Customer experience has become the next battlefield for brands!!... Those days are over when companies were competing solely on product, price, and promotion. Brands that get this fast and right will go on to create long-lasting customer relationships.... Based on market research, “57% of online shoppers said they’ve stopped buying from brands because of a bad experience, or a competitor that offered a better one.”...