Blogs
"How can I gain executive buy-in for our CX programme?" - This is one of the most common questions I receive from CX leaders. Having leadership buy-in implies that all executives in your company genuinely appreciate the need for a customer-centric culture.
“Chemically speaking, chocolate is really the world’s perfect food” - Michael Levine... We all love chocolate. It is our guilty pleasure treat when we need that little something to tide over until dinner…. A small handful of chocolate chips does the trick as does a small piece of good dark chocolate.
We've all heard those amazing emotional customer experience stories that leave us speechless. While they jolt the emotions and create a sense of amazement for the brand, they frequently wind up attracting attention since they are so out of the ordinary. They aren't the usual circumstances in which the brands operate.
Scientists might have successfully decoded the alien signals, but can we say if brands have decoded customer experience? Have brands been able to decode the signals of their customers? More so, are brands aware of those 'emerging signals'?
A solid customer experience strategy is based on consumer feedback. The CX strategy for beauty and cosmetics company – CPG Beauty and Beyond – also includes reading into the insights derived from customer conversations and understanding the ‘Why’ behind their customer experience.
“It’s ALL about CX today, more than ever. Use technology to create breakthrough customer experiences. Personalize, personalize, personalize VIP service. Improve customer service for fast & easy order tracking, fast answers to product, billing, or logistic questions,” says Jaime Vidal President at VIDAL COSMETICS GROUP, in Clootrack's 102 CX Expert report .
Today, thanks to modern technology, brands have access to a lot more data than ever before. They have deeper insights into every step of the customer journey. Using customer data touchpoints to enhance customer experience is essential in creating market differentiation.... 74% of customers are likely to buy based on positive customer experience alone.
