Blogs
Strong brand equity is every brand’s goal. Because consumers purchase their products regardless of price and features. These companies are well-known, offer satisfying customer experiences, and create brand recognition that appeals to consumers' values. They fulfill their promises. Is your company's name the first thing that people think of when buying a phone? Or a laptop?
At the heart of your business, where everything gets its shape, rise, and downfall - is customer sentiment. Customers today are very expressive and keep sharing their feelings about the businesses they deal with and the products they use. Whether positive or negative, these customers don't hold.
"In my experience, siloed operations are a challenge. Departments that are not interconnected and not all centered on the customer will disrupt the customer experience”, says Katie Lukas VP, Customer Experience & Consumer Insights, Cronin.
“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” says Annette Franz , founder and Chief Experience Officer of CX Journey Inc.
