Blogs

“Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behavior to weather patterns to demographic consumer shifts in emerging markets”, according to a Mckinsey report

The Kellogg Company is a leading producer of cereals with manufacturing units in 18 countries and successfully selling its products in more than 180 countries!! What has made Kellog’s a successful company? Its because Kellogg’s has established itself as a consumer-oriented company and not a product-oriented company. Kellogg’s has always focused on the wants and expectations of its customers, and developed products for their customers.

Understanding the needs of the customer is the most critical component of innovation. The root cause for most of the failed product launches point toward an inadequate understanding of customer needs.

In this fast-paced digital era, data is often hailed as the new oil. It's at the heart of decision-making, driving businesses' strategic direction and success. But behind the scenes are insights and analytics professionals who work tirelessly to transform this raw data into meaningful and actionable insights.

After the covid-19 pandemic, many people are working along with their families at home. The irony is - This is exactly the time people are thinking more about ‘work-life balance'!