Blogs

Darshan Shah October 31, 2022... The Chief Marketing Officer (CMO) position has undergone a mind-boggling evolution over the past few years. Many CMOs today are in charge of every aspect of the customer experience (CX), including technology, customer data and analytics , overall account growth, and, ultimately, impact on the bottom line. They used to be in charge of all things creative and brand-related.

where a customer data platform (CDP) comes in. A CDP helps you centralized all of your customer data so you can better understand what your customers are doing, why they're doing it, and how you can meet their needs.

Don't we wonder how some companies are able to create successful products time and time again? It's not luck. It takes a well-executed product strategy.

By 2025, the market for business intelligence will be worth $33.3 billion , and 62% of retailers say that data analytics and insights provide them a competitive edge. Business intelligence and predictive analytics are interchangeable, yet they are not the same.... You are probably not the only one curious about the distinction between business intelligence and predictive analytics. There are differences between the two phrases, albeit business intelligence is the more inclusive term that includes analytics.

In the last few years, the world has become well used to online food ordering, takeaways, and drive-thru. Hence, many new QSRs (Quick Service Restaurants) are rising, and established brands are spreading widely even in remote areas. The global QSR Market reached $ 232.3 billion in 2021 and is projected to grow to $ 308 billion by 2027. This data proves there are countless opportunities in this industry .

While just 74% of consumers are at least somewhat likely to make a purchase based solely on experiences, 86% of customers would stop using a brand after two bad experiences. Making an effort to comprehend the big picture is necessary to develop an effective customer experience management program (CXM).

Thanks to AI technologies, business productivity is expected to grow by up to 40% by 2035. To gather, analyze, and respond to customer sentiment and feedback, AI technologies such as machine learning (ML), natural language understanding, and natural language processing are proving to be revolutionary.

Research shows that 86% of consumers will leave a brand they trusted after only two poor customer experiences. Customers won't leave your brand unpunished for delivering a bad experience.