Blogs

When was the last time you talked to a customer? Do you remember asking them about their experiences?  How many interactive customer touchpoints does your brand have? It all comes down to knowing about the experiences you leave with your customers. The customer experience (CX) is currently the main differentiator for 66% of businesses. This makes sense since 86% of consumers will spend more for a positive experience. In addition, the average consumer journey now involves 20-500+...

You can witness a large number of similar products in your niche industry. And, to survive in today's huge market, you need to maintain the authenticity of your product. And one of the best ways to do that is through data and analytics. 

A real-life example of the importance of consumer insights in decision-making for leaders is the case of Apple and its foray into the world of wearable technology. 

Imagine you own a business, and you want to invest in customer experience (CX) to increase customer loyalty and boost sales. To help you decide how much to invest in CX, you use a customer experience ROI calculator. 

Amazon recently redesigned its Echo Dot speaker to provide improved sound quality. How did it do it?

Economic uncertainty is a common challenge that business leaders face rapidly with changing today's global economy. Economic factors such as trade disputes, rising interest rates, and fluctuating currency values can create uncertainty and risks for businesses.

What if your organization is going through a very tough situation due to economic uncertainty? 

Undoubtedly, 2022 has been a turbulent year with hardships and chaos. From the aftermath of the COVID pandemic to the Russia-Ukraine war to the rising cost of living, 2022 has had its fair share of challenges. All these catastrophes have negatively affected the customer experience sector. Customer trust and loyalty have plummeted, with supply chain issues and shortages causing a lot of customer frustration. 

People are already getting personalized and bespoke experiences everywhere and from anything. So, there is no point in thinking about if you should create a strategy for personalized customer experience. If you don't do it, you will never get an edge in the market since all your peers must have already provided more personalized customer experiences. All these theories are very familiar to marketing and customer service leaders, but are they clear about the real meaning of this...