Brand monitoring is driven by the keywords configured for a purpose. Brand monitoring tools give general terms and sentiment associated with a brand. The insights provided has two main issues:

• a) Data Sources: Prominent data sources where customer feedback is present are not covered by the tools. The insights are primarily driven by social media channels, which have more noise
• b) Non Actionable Insights: Word clouds, or keyword driven theme buckets do not help to arrive at actionability.

Clootrack is designed to overcome these issues and make a true assessment of customer experience in real-time. Clootrack helps to evaluate the strengths and weaknesses of your competitors in comparison with your own brand strengths and weaknesses.

A customer review can be rated in terms of number as a 4 star or a 5-star review. This will no doubt give an overall opinion. But within each review, there can be opinions that are either positive or negative.

Clootrack engine extracts opinions from reviews and identifies customer emotion against each of the opinions expressed. This helps you understand the nuances of customer expectations from your brand and competition.

Yes, but to a very small extent. This is only done to take action in cases where the system raises alarms in case of any critical incidents that affect accuracy or performance.

Clootrack consciously avoids human intervention as chances of bias increases with human intervention. Our Artificial Intelligence engine is exceptionally sophisticated and is designed to function with minimum human supervision.

Clootrack AI uses sophisticated text analytics under the hood to understand the voice of customers. The system is trained to understand customer conversations and derive meaningful qualitative insights.

Clootrack AI has 90%+ accuracy in understanding customer conversations. Plain text analytics tools are not able to extract granular insights with this accuracy.

This helps you base your decisions on solid data-driven insights and be confident of your decisions.

Clootrack has algorithms to detect fake reviews. Clootrack filters out bogus reviews before analysis, and the output is based on genuine reviews.

Social media listening tools are designed to get responses to only a particular query that they are looking for. They have to configure a theme bucket to get it, which is query-based. There are severe language-dependent shortcomings that make the configuration ineffective in multiple languages. Social listening tools don't have AI capabilities to analyze. There are nuances where the qualitative study given by them is ineffective. Further, the data sources are limited. Further, the social media listening tools have been built for campaign management, making them ineffective in assessing qualitative customer experience.

This is where Clootrack’s AI makes the difference. Clootrack covers data sources both online and enterprise, which have humongous data on customer conversations. We can identify topics and sub-topics that are spoken by customers in an unsupervised fashion. This reduces the effort, makes the analysis effective and unbiased.

Clootrack aggregates the data from the bottom, starting from the item going all the way to the holding company. All the data that we collect is arranged around the category hierarchy. Holding company->Brand->Sub Brand->line item-> Item (SKU).

This kind of arrangement allows us to carry out detailed analysis at the brand level and will include all the items under the specific brand. This process is called ‘bucketing’ and involves careful assessment of the items included in each bucket.

Clootrack engine is designed to ensure that all reviews related to a specific item are grouped into the same bucket. Many times retailers assign different names though they are the same products. Our AI is designed to identify the specific items though they are named differently. This ensures that you get an accurate picture of the competition products.

Yes absolutely. Clootrack AI has been designed keeping in mind the exponential growth of customer reviews. As Clootrack does not believe in sampling the data, we have built our AI with big data in mind.

Clootrack also supports aggregating and processing large amounts of enterprise internal data in the form of NPS response, CRM tickets, website feedback, chatbot feedback, and so on.

Clootrack platform has analyzed 10 billion+ customer conversions so far.

In today’s fast-changing world, all kinds of businesses are capitalizing on consumer insights. We have seen that the most successful brands depend on consumer insights research to design their business and marketing strategies. Clootrack research is ideal for B2C businesses or agencies and consultants working with these brands.

Clootrack platform is flexible to bring in specific insights and data manipulations as needed by your brand.

Clootrack has been extensively used by businesses in verticals such as banking and finance, D2C brands, hospitality and tourism, auto and transportation, utility services, and much more.

Clootrack clients get complete access to the web dashboards that carry the insights. Clients can segment and drill down the insights using the web dashboard and download raw data directly from the dashboard.

Clootrack does not share any personal identifiable information and is GDPR compliant.

Yes! Clootrack supports 55+ languages, unifying conclusions across a wide segment of customers.

No, Clootrack does not require any special technical setup. Clootrack insights platform is super easy to set up and doesn’t involve a steep learning curve.

The complexity of many analytics and insights tools is that it needs you to get support from your internal Tech/IT department to implement it. Not just that, some tools need heavy investment to set up and a lot of time wasted in the entire setup process.

Clootrack is an easy platform that does not require any resources to configure or set it up from your side. Clootrack’s AI is intelligent and can perform data collection and data processing independently to derive actionable insights.

Yes, Clootrack is GDPR-ready. Our services aim to help you understand and interpret customer experience anonymously, without personally identifying individual users. We are committed to respecting your online privacy. We further recognize your need for appropriate protection and management of any personal information you share with us—more info on our GDPR compliance page.

Yes, we do offer market research reports. Clootrack is a consumer insights company operating with an aim of providing the most powerful consumer insights to our clients and not limiting ourselves to data. We understand that our clients need a deep dive into the data for which they might not have enough time and resources. This is why Clootrack offers deep insights in the form of a market research report that can be customized to suit the needs of our clients.

Yes, Clootrack’s AI can be applied to other tasks. As our AI is intelligent and built to tackle huge text data, it can be applied for analysis and classification of text, thereby apply it for other use cases. Clootrack AI has been created with the main goal of identifying customer experience insights using customer conversations. Nevertheless, for effective and accurate results, it has to be tailored to specific tasks.

Yes. Clootrack helps you understand actionable insights from NPS open ends. This helps you answer the whys of low NPS scores at touch points or a brand as a whole.