Brand monitoring typically relies on keyword-driven themes, offering broad sentiment and themes about a brand. However, this approach has drawbacks:

a) It often misses key data sources where customer conversations happen, relying too much on noisy social media channels.

b) It generates non-actionable insights, like word clouds or vague theme categories, that don't lead to clear actions.

Clootrack addresses these issues, providing a real-time, accurate assessment of customer experience.

A customer review's star rating, like 4 or 5 stars, offers a quick overview. However, each review contains specific opinions that can be positive or negative.

Clootrack's engine digs into these reviews to identify emotions and themes within each opinion, revealing the true details of customer expectations for your brand and competitors.

Yes, but minimally. It's mainly for responding to critical incidents that impact accuracy or performance, and during model training.

Clootrack minimizes human intervention to avoid bias. Our AI engine is highly advanced, operating with little human oversight.

Clootrack AI features specialized analytics agents designed to grasp the voice of customers from both text and voice, boasting over 92% accuracy in analyzing conversations across 55+ languages—a level of detail beyond the reach of standard text analytics tools. This foundation of precise, data-driven insights bolsters your decision-making confidence.

Further the models and algorithms are continuously updated to keep up with the latest trends.

Clootrack has algorithms to detect fake reviews. Clootrack filters out bogus reviews before analysis, and the output is based on genuine reviews.

Social media listening tools are designed to get responses to only a particular query that they are looking for. They have to configure a theme bucket to get it, which is query-based. There are severe language-dependent shortcomings that make the configuration ineffective in multiple languages. Social listening tools don't have AI capabilities to analyze. There are nuances where the qualitative study given by them is ineffective. Further, the data sources are limited. Further, the social media listening tools have been built for campaign management, making them ineffective in assessing qualitative customer experience.

This is where Clootrack’s AI makes the difference. Clootrack covers data sources both online and enterprise, which have humongous data on customer conversations. We can identify topics and sub-topics that are spoken by customers in an unsupervised fashion. This reduces the effort, makes the analysis effective and unbiased.

Clootrack aggregates the data from the bottom, starting from the item going all the way to the holding company. All the data that we collect is arranged around the category hierarchy. Holding company->Brand->Sub Brand->line item-> Item (SKU).

This kind of arrangement allows us to carry out detailed analysis at the brand level and will include all the items under the specific brand. This process is called ‘bucketing’ and involves careful assessment of the items included in each bucket.

Clootrack engine is designed to ensure that all reviews related to a specific item are grouped into the same bucket. Many times retailers assign different names though they are the same products. Our AI is designed to identify the specific items though they are named differently. This ensures that you get an accurate picture of the competition products.

Yes absolutely. Clootrack AI has been designed keeping in mind the exponential growth of customer reviews. As Clootrack does not believe in sampling the data, we have built our AI with big data in mind.

Clootrack also supports aggregating and processing large amounts of enterprise internal data in the form of NPS response, customer care calls, CRM tickets, website feedback, chatbot feedback, and so on.

Clootrack platform has analyzed 10 billion+ customer conversions so far.

In today’s fast-changing world, all kinds of businesses are capitalizing on consumer insights. We have seen that the most successful brands depend on consumer insights research to design their business and marketing strategies. Clootrack research is ideal for B2C businesses or agencies and consultants working with these brands.

Clootrack platform is flexible to bring in specific insights and data manipulations as needed by your brand.

Clootrack has been extensively used by businesses in verticals such as banking and finance, D2C brands, hospitality and tourism, auto and transportation, utility services, and much more.

Clootrack users get complete access to the web dashboards that carry the insights. Clients can segment and drill down the insights using the web dashboard and download raw data directly from the dashboard.

Clootrack users also interact with insights using Gen AI co-pilot named AskClootrack.

Clootrack does not share any personal identifiable information and is GDPR compliant.

Yes! Clootrack supports 55+ languages, unifying conclusions across a wide segment of customers.

No, Clootrack does not require any special technical setup. Clootrack insights platform is super easy to set up and doesn’t involve a steep learning curve.

The complexity of many analytics and insights tools is that it needs you to get support from your internal Tech/IT department to implement it. Not just that, some tools need heavy investment to set up and a lot of time wasted in the entire setup process.

Clootrack is an easy platform that does not require any resources to configure or set it up from your side. Clootrack’s AI is intelligent and can perform data collection and data processing independently to derive actionable insights.

Yes, Clootrack is GDPR-ready. Our services aim to help you understand and interpret customer experience anonymously, without personally identifying individual users. We are committed to respecting your online privacy. We further recognize your need for appropriate protection and management of any personal information you share with us—more info on our GDPR compliance page.

Yes, we do offer market research reports. Clootrack is a consumer insights company operating with an aim of providing the most powerful consumer insights to our clients and not limiting ourselves to data. We understand that our clients need a deep dive into the data for which they might not have enough time and resources. This is why Clootrack offers deep insights in the form of a market research report that can be customized to suit the needs of our clients.

Yes, Clootrack’s AI can be applied to other tasks. As our AI is intelligent and built to tackle huge text data, it can be applied for analysis and classification of text, thereby apply it for other use cases. Clootrack AI has been created with the main goal of identifying customer experience insights using customer conversations. Nevertheless, for effective and accurate results, it has to be tailored to specific tasks.

Yes. Clootrack helps you understand actionable insights from NPS open ends. This helps you answer the whys of low NPS scores at touch points or a brand as a whole.