One-click integration with online and private enterprise data

Clootrack gathers open-ended customer conversations from various sources, including both public online platforms like eCommerce sites, forums, blogs, social media, and review sites, as well as private enterprise data such as customer service calls, NPS surveys, website/app feedback, and chatbots.


  • zendesk
  • help scout
  • freshdesk
  • sales force
  • app store
  • ebay
  • google pay
  • tableau
  • google data studio
  • power bi
  • qlik
  • domo
  • zendesk
  • help scout
  • freshdesk
  • sales force
  • app store
  • ebay
  • google pay
  • tableau
  • google data studio
  • power bi
  • qlik
  • domo

Understand the genuine needs of customers from billions of customer opinions

Clootrack separates meaningful customer conversations from noise, capturing emotional depth and key insights to pinpoint customer needs.

Understand The Genuine Needs Of Customers From Billions Of Customer Opinions

We are different

Market Research
Listening Tools
Data Science


Granular data drilldowns at subtheme, brands and SKU level

Design dependent

Manual keyword configuration makes granularity impossible

High technology barrier


92%+ accuracy on themes and sentiment

Researcher bias

Depends on keyword configuration

Dependable as custom developed


Refreshes as needed - weekly, fortnightly, monthly etc.

Extremely slow to design and execute

Time consuming to configure keywords

Depends on implementation


Deep and actionable

Design dependent

Insight poor output



Affordable and cost-effective

Very expensive


Highly expensive


Used by businesses of any size

Difficult and Costly to scale


Depends on implementation


Supports 55+ Languages

Respondent dependent

Depends on language expertise of the admin

Depends on implementation


First party and third party/online data

Design dependent

Only online data sources

Depends on implementation


No effort on keyword configuration or setup

High effort to run a study

High effort to set up

High technical and product development effort

Frequently asked questions

What is Clootrack?

Clootrack is a real-time CX analytics platform for B2C brands, consulting firms and private equity funds, uncovering actionable insights into the 'why' behind customer experiences. It offers a unified view of CX through customer conversations across various online channels and first-party data.

Who uses Clootrack?

Clootrack serves 150+ global brands across sectors like finance, retail, D2C, hospitality, auto, utilities, consulting, and more. Check our case studies to see how they use our platform for real-time insights into customer experience, brand tracking, and competitive analysis.

Is Clootrack free?

Clootrack offers pricing details and enterprise packages upon request. Reach out for our rates or to arrange a demo on how we can help your brand.

Can Clootrack provide real-time consumer insights when compared to traditional market research?

Traditional market research is often too slow for today's fast-paced business environment, bogged down by bias from questionnaire design, lengthy durations of months, and high costs. These methods struggle to keep up with rapid market changes and can overlook key customer factors due to the researchers' preconceptions.

Clootrack, however, leverages real-time consumer data from a wide range of sources, delivering insights in just hours and updating them as needed to stay current. Moreover Clootrack insights are unbiased and highly granular.

How many data sources does Clootrack monitor?

Clootrack thoroughly analyzes categories by monitoring a wide array of data sources, not confined to a specific list. It supports online sources like social media, eCommerce sites, review platforms, blogs, specialized websites, and forums.

Additionally, Clootrack integrates deeply to access internal enterprise data, even with systems not having API interfaces, capturing all customer conversation sources—surveys, CRM tickets, call center interactions, website/app feedback, and emails.

Why does Clootrack consider the entire population of customer conversations and not just a sample?

Customers behave differently across channels, making it crucial to gather statistically significant samples of these interactions across various segments. Additionally, with products and services becoming increasingly commoditized, ideas for differentiation often emerge from long tails as in any deep qualitative analysis.

How is Clootrack different from other Brand Monitoring tools?

Brand monitoring typically relies on keyword-driven themes, offering broad sentiment and themes about a brand. However, this approach has drawbacks:

a) It often misses key data sources where customer conversations happen, relying too much on noisy social media channels.

b) It generates non-actionable insights, like word clouds or vague theme categories, that don't lead to clear actions.

Clootrack addresses these issues, providing a real-time, accurate assessment of customer experience.

Is Clootrack equipped to differentiate between a customer review versus an opinion?

A customer review's star rating, like 4 or 5 stars, offers a quick overview. However, each review contains specific opinions that can be positive or negative.

Clootrack's engine digs into these reviews to identify emotions and themes within each opinion, revealing the true details of customer expectations for your brand and competitors.

Does the Clootrack engine require human intervention?

Yes, but minimally. It's mainly for responding to critical incidents that impact accuracy or performance, and during model training.

Clootrack minimizes human intervention to avoid bias. Our AI engine is highly advanced, operating with little human oversight.

How is Clootrack AI different from text analysis?

Clootrack AI features specialized analytics agents designed to grasp the voice of customers from both text and voice, boasting over 92% accuracy in analyzing conversations across 55+ languages—a level of detail beyond the reach of standard text analytics tools. This foundation of precise, data-driven insights bolsters your decision-making confidence.

Further the models and algorithms are continuously updated to keep up with the latest trends.

Can Clootrack detect fake reviews?

Clootrack has algorithms to detect fake reviews. Clootrack filters out bogus reviews before analysis, and the output is based on genuine reviews.

How is Clootrack different from social media listening tools?

Social media listening tools are designed to get responses to only a particular query that they are looking for. They have to configure a theme bucket to get it, which is query-based. There are severe language-dependent shortcomings that make the configuration ineffective in multiple languages. Social listening tools don't have AI capabilities to analyze. There are nuances where the qualitative study given by them is ineffective. Further, the data sources are limited. Further, the social media listening tools have been built for campaign management, making them ineffective in assessing qualitative customer experience.

This is where Clootrack’s AI makes the difference. Clootrack covers data sources both online and enterprise, which have humongous data on customer conversations. We can identify topics and sub-topics that are spoken by customers in an unsupervised fashion. This reduces the effort, makes the analysis effective and unbiased.

How do you manage to accurately aggregate data at an item level?

Clootrack aggregates the data from the bottom, starting from the item going all the way to the holding company. All the data that we collect is arranged around the category hierarchy. Holding company->Brand->Sub Brand->line item-> Item (SKU).

This kind of arrangement allows us to carry out detailed analysis at the brand level and will include all the items under the specific brand. This process is called ‘bucketing’ and involves careful assessment of the items included in each bucket.

Clootrack engine is designed to ensure that all reviews related to a specific item are grouped into the same bucket. Many times retailers assign different names though they are the same products. Our AI is designed to identify the specific items though they are named differently. This ensures that you get an accurate picture of the competition products.

Online customer reviews are growing by the day. Can Clootrack handle humongous data?

Yes absolutely. Clootrack AI has been designed keeping in mind the exponential growth of customer reviews. As Clootrack does not believe in sampling the data, we have built our AI with big data in mind.

Clootrack also supports aggregating and processing large amounts of enterprise internal data in the form of NPS response, customer care calls, CRM tickets, website feedback, chatbot feedback, and so on.

Clootrack platform has analyzed 10 billion+ customer conversions so far.

For which industries does Clootrack provide consumer insights research?

In today’s fast-changing world, all kinds of businesses are capitalizing on consumer insights. We have seen that the most successful brands depend on consumer insights research to design their business and marketing strategies. Clootrack research is ideal for B2C businesses or agencies and consultants working with these brands.

Clootrack platform is flexible to bring in specific insights and data manipulations as needed by your brand.

Clootrack has been extensively used by businesses in verticals such as banking and finance, D2C brands, hospitality and tourism, auto and transportation, utility services, and much more.

How does Clootrack deliver data to clients?

Clootrack users get complete access to the web dashboards that carry the insights. Clients can segment and drill down the insights using the web dashboard and download raw data directly from the dashboard.

Clootrack users also interact with insights using Gen AI co-pilot named AskClootrack.

Clootrack does not share any personal identifiable information and is GDPR compliant.

Does Clootrack support any language other than English?

Yes! Clootrack supports 55+ languages, unifying conclusions across a wide segment of customers.

Does Clootrack need any technical requirements from the client’s side to run the analytics?

No, Clootrack does not require any special technical setup. Clootrack insights platform is super easy to set up and doesn’t involve a steep learning curve.

The complexity of many analytics and insights tools is that it needs you to get support from your internal Tech/IT department to implement it. Not just that, some tools need heavy investment to set up and a lot of time wasted in the entire setup process.

Clootrack is an easy platform that does not require any resources to configure or set it up from your side. Clootrack’s AI is intelligent and can perform data collection and data processing independently to derive actionable insights.

Is Clootrack GDPR-compliant? Is user data safe and secure with Clootrack?

Yes, Clootrack is GDPR-ready. Our services aim to help you understand and interpret customer experience anonymously, without personally identifying individual users. We are committed to respecting your online privacy. We further recognize your need for appropriate protection and management of any personal information you share with us—more info on our GDPR compliance page.

Does Clootrack offer Market Research Reports?

Yes, we do offer market research reports. Clootrack is a consumer insights company operating with an aim of providing the most powerful consumer insights to our clients and not limiting ourselves to data. We understand that our clients need a deep dive into the data for which they might not have enough time and resources. This is why Clootrack offers deep insights in the form of a market research report that can be customized to suit the needs of our clients.

Is it possible to apply the Clootrack AI engine to other tasks?

Yes, Clootrack’s AI can be applied to other tasks. As our AI is intelligent and built to tackle huge text data, it can be applied for analysis and classification of text, thereby apply it for other use cases. Clootrack AI has been created with the main goal of identifying customer experience insights using customer conversations. Nevertheless, for effective and accurate results, it has to be tailored to specific tasks.

Can we analyze NPS open ends using Clootrack?

Yes. Clootrack helps you understand actionable insights from NPS open ends. This helps you answer the whys of low NPS scores at touch points or a brand as a whole.

Impeccable Data Security

Impeccable Data Security

We are committed to protecting your data and ensuring that your data is safe and secure. We follow industry-standard security practices.

  • Clootrack GDPR Compliant
  • Clootrack ISO 27001

Case Studies

Customer Experience Delivered: Insights from the Food Delivery Apps Industry

Executive Summary - Customer Experience Insights From the Food Delivery Apps Industry Over the years, there have been significant changes in the food delivery industry, with customers expressing evolving needs, concerns, and challenges. Issues such..

Electric Utility Industry: Maximizing Growth Potential Through Customer Insights

Executive Summary - Customer Experience Insights From the Electric Utility Industry

Salon & Spa Industry: Unlocking Growth Opportunities through Customer Insights

Executive Summary - Customer Experience Insights From the Salon & Spa Industry

Sportswear Industry: How Brands Can Leverage Customer Insights for Growth

Executive Summary - Customer Experience Insights From the Sportswear Industry

What our customers say

We were looking for valuable product insights which were very difficult to obtain from large data dumps. Clootrack helped us to get powerful, strategic business insights to be brought to the surface.

Alexis O

Alexis O

ECommerce Manager at a Major Apparel Brand

We were looking at the personal care market to understand the motivations of Brand Switch in the category. What I liked about Clootrack is the smartness: it picks the right conversations and reviews for the analysis unlike a lot of tools I have used. There are zero invalid conversations.

Tania Dey

Tania Dey

Vice President CX Strategy, MullenLowe Lintas Group

We offer a lot of mediums for our customers to make their voices heard: product reviews, surveys, and a section where customers can write about their experience. We were looking for a platform that could create a more structured output from these channels. We had interactions and POCs with multiple vendors and Clootrack stood out with their ability to get meaningful output from the various unstructured customer input channels.

Shoeb Shaik

Shoeb Shaik

Process Excellence, Tata Cliq

We were trying to find brand associations in a quick manner. Clootrack is convenient, thoughtful, and quick. The best thing is their algorithm - they are able to take the intensity of emotion into account while analyzing online conversations.

Samdish C

Samdish C

Group Corporate Brand at a Multinational Automotive Brand

We were looking for a fast and cost-effective way of getting insights into our customers and the market. My favorite part of working with Clootrack is their technology engine. It has been a great way of getting insights for us, and it is quite cost-effective.


Strategy Head

of a Multinational Automotive Brand

I was looking for a company that could help me to answer questions in research in a much more authentic fashion, rather than going around with a questionnaire to people and asking them questions. This whole concept of getting into emotions and tonality of the emotions is definitely unique. The second part of the uniqueness comes through the fact that it is not just online conversations but also that we can take internal enterprise data whether it’s banking data or telecom or auto sector.


Principal Consultant

at a Global Consulting Firm

We have been doing NPS surveys for some time. However, the biggest issue has been convincing departments to take action on it. Because NPS questions are framed by business divisions and many times are biased to their understanding of business. Clootrack analysis brings out what customers want genuinely and is represented in verbatims. All business divisions oblige to take action on it as it is coming from the horses’ mouth.

Customer Insights

Customer Insights Head

at a Major Bank

When it comes to category understanding, the biggest challenge is where to start, what attributes to look at for your own brand and competition. There are several gaps that are left by listening and analytics tools. Clootrack helps clients find the drivers of conversation that are difficult to identify on social media. It helped us to streamline our social media conversation into relevant buckets.


Senior Group Head

Analytics at a Major Agency

There are many issues with respect to customer experience that most people in the company understand, but there are a few issues which only a few people understand and none of us knew if it was important to the customers. Clootrack was able to identify the issues that really mattered to customers.

Customer Insights

Customer Insights Head

at a Major Bank

150+ Enterprises Trust Clootrack

  • hsbc
  • TFG
  • Crompton
  • TATA
  • icici
  • MullenLowe
  • deloitte
  • wipro
  • mahindra
  • kotak

Enterprise CX analytics powered by LLM

Clootrack's patented algorithm offers unbiased, granular insights with over 92% accuracy in 55+ languages. It analyzes all customer conversations from first and third-party sources. It's entirely customizable to meet the specific needs of any business, without any inflexibility.