Blogs

  Customer Experience (CX) is increasingly becoming a strategic priority for businesses, and for a good reason. With the right CX strategy and investments, businesses can turn customer interactions into meaningful experiences that drive loyalty, boost revenue and differentiate themselves from competitors.  According to MarketsandMarkets, the global customer experience management market size was valued at USD 9.5 billion in 2021 and is calculated to reach USD 16.9 billion by 2026, at a...

86% of consumers and 91% of corporate buyers agreed that a company's experience matters just as much as its goods and services. It is great to strive for excellence in customer experience (CX), but merely wanting it is insufficient. You must commit to a well-planned course of action to accomplish your CX objectives. If you desire to achieve big CX goals, New Year's resolutions can be helpful.  Let's make CX-related New Year's resolutions as 2023 begins. These might serve as...

“It’s ALL about CX today, more than ever. Use technology to create breakthrough customer experiences. Personalize, personalize, personalize VIP service. Improve customer service for fast & easy order tracking, fast answers to product, billing, or logistic questions,” says Jaime Vidal President at VIDAL COSMETICS GROUP,  in Clootrack's 102 CX Expert report.  

The world is just a few days away from Christmas.

With 65% of organizations aiming to increase their technology spending in 2023 by an average of 24%, CX is the top priority for businesses. Only "price" and "product quality" were placed higher highly by consumers (73%), who also put a high value on customer experience while making purchases. According to a PWC survey, the most crucial CX components are friendliness, quickness, convenience, and ease of use. These figures suggest that when it comes to creating great customer experience...

“VoC analytics can serve as a useful addition to customer journey analytics, providing insight into the motivations and thoughts of individuals and segments,” said Lizzy Foo Kune, Senior Director Analyst Gartner for Marketers.

  Everyone knows how important customer experience (CX) is as a competitive advantage, from your customer service representatives at the forefront to your C-suite leaders. 

Frankly, there is only a thin line between customers’ happiness and unhappiness. If anything or a tiny fragment in their experience is not satisfactory or does not feel good for them personally, it will lead to a huge ‘unhappiness’ even though the rest of the experiences they felt are extraordinary! But, the worst part about this is that they often won’t tell you if they are unhappy and why they are unhappy. They leave silently. In that case, there is less opportunity to find the core...

Imagine you have a task of finishing the ad campaign in the next two days, and your 2 member team finds it difficult to row against the current. And luckily, your team gains a new member. This new member jumps straight away and starts the work on the ad campaign - but in the other way. Not aligned with the whole team!