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European Beer Market: 6 Factors That Lead to Memorable Customer Experience


Sep 2018

Category Analysis – Beer

Regions: Europe

Annual Beer market revenue amounts to 64 billion $.  Europe produces 40 billion+ liters of beer per year. The report goes through consumer preferences and emerging trends in the market.

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The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgment. The source data used for the analysis are user conversations available publicly online like public forums and social media.

Total number of customer conversations analyzed



European Beer Market: 6 Factors That Lead to Memorable Customer Experience

There are several factors that drive beer consumption in a market. These factors can vary from geography to geography. For Europe these factors are the following today:

Top Drivers – Beers, Europe by ClootrackOverall TasteBitternessHead formationCostColorAroma/Smell


Brand Equity – Top Drivers












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Emerging Trends

The emerging trends in the beer market in Europe are really interesting. There is significant potential for new products and innovative marketing campaigns to leverage these new trends. The following are the emerging trends in the market. 

1. Exotic Infusions

Have you tasted beer brewed with doughnuts, oysters, or desserts? Sounds strange? Though these are not yet fully mainstream in Europe, exotic infusions in beers are an emerging trend in the market.

Got an idea or two to make some interesting infusions? 🙂

2. Low Alcohol Beers 

Low alcohol beers are those with no more than 1.2% of alcohol. A favorite among those who want to drive after drinking is emerging as a trend in Europe.

While we have not studied in detail why this nonintoxicating variety of beers is emerging in Europe, I am sure there are several interesting factors behind it. 

3. Crafted and Localized Beers 

Craft beers are made locally by microbreweries with a focus on quality and flavor. Zaganu, Hophead, Ground Zero, Klausen Burger, and Hop Hooligans are some of the craft beers from Europe. 

With this new emerging trend, I am sure more are propping up. 

Detailed Report 

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