Blogs

Nearly 90% of online businesses now make personalization investments. Personalization's great promise may be realized later (at least not at scale), but it will be short. Soon, marketers will be able to create far more personalized and "human" experiences across moments, channels, and buying phases thanks to technology, data, and analytics developments. Reimagined physical environments will assist consumer journeys far beyond a company's front door.

No matter what stage of development you're in, customer insights should direct your course ahead while creating value for your customers. You'll eventually corner the market if you carefully consider what your customers want, iterate based on consumer insights, and pay attention to what they have to say.... Additionally, in order to ask your customers questions without interfering with their customer experience, you'll need a feature-rich application. Creating and implementing a solid consumer insight plan will be simpler once you have the aid of a reliable instrument

There is a funny saying “What do Black Friday shoppers and the Thanksgiving turkey have in common? They know what it’s like to be jammed into a small place and stuffed.”... Years ago, after Thanksgiving night, people would rush to their favorite stores and wait at the front door for the doorbuster time to grab the products they wished to buy before but waited for the Black Friday deal. The sales usually start on Wednesday, before Thanksgiving, and end on Friday as 3 days of deals.

With every passing year, the competition in the banking industry rises, making it crucial for leaders to stand out to maintain a healthy customer acquisition and retention rate. And to be distinctive, you have to leverage customer experience trends in the banking industry to stay ahead in the competitive race.

A study conducted by Forrester revealed that “More than 90% leaders agree that their overall success as a business relies on data that is timely, accurate, complete, and accessible. But data is only useful when it is transformed into insights, which is why nearly that many respondents see customer analytics as a critical competitive differentiator.”... It is a rising trend that brands invest millions of dollars in gathering customer data, paying a lot of money to market research firms, conducting studies one after another, and frequently trying different methods and techniques. But are they working?

Company leaders are putting a lot of effort into a plan to recession-proof their business model as a recession hangs over the economy. However, if a proactive strategy is swiftly put into place, a recession doesn't necessarily mean that your business will slow down.

If you want to create a better customer experience, then communication is key. In order to provide your customers with what they want and need, you need to be able to effectively communicate with them. This means listening to them, understanding their needs, and responding in a timely manner. By establishing good communication habits, you can ensure that your customers always feel heard and appreciated.

Too often, the customer experience is viewed as the sole responsibility of the marketing or customer success teams. But the truth is, delivering an exceptional customer experience is a team effort. Every single department in your organization plays a role in shaping the way customers perceive your brand.

You may have heard the term "customer experience analytics" thrown around a lot lately. But what exactly is it? And more importantly, is your business using the right customer experience analytics? Let's take a closer look.