Blogs

In the current cutthroat marketplace, the pressure to stand out has never been higher. Among the myriad aspects that separate the trailblazers from the pack, one that is commonly underestimated is customer experience . Simply put, it is understanding your customer's journey from their perspective...

Years ago, banking was like driving or walking to the nearest branch, standing in the queue, and waiting for your turn to do the transactions. It's a long process when we compare it to the current facilities in the banking industry.

Ofcourse, a new year is always a new beginning. But it's always ideal to look back and see what worked for us and what didn't. This is to avoid the same mistakes in the fresh year and continue improving what worked well in the customer experience (CX) world.

The business landscape cannot be run smoothly without delivering personalized customer experiences to their audience. And to have this, they need to build a healthy balance between customer experience and employee experience .

Customers have much to say, especially after buying and using a product or experiencing a service. Some feedback will be positive, and some will be negative or neutral. Many companies ignore those feedbacks and focus only on what they keep doing. But that won't help them in the long term.

Management consulting companies require a lot of research while assisting other firms in improving their business and revenue. So, they must know how the particular business is currently placed in the market, how customers experience their products and services, and where they lack compared to competitors.

Customer personas and customer segments are two terms that leaders often use in a briefing about customer experience. On the surface, both may seem similar, but they are different deep down.

But not for retailers; it's just the opposite for them. It's time for them to get ready and put their full potential for the year's biggest sales season. And it's time for them to make new customers into loyal ones who will return to their stores even after the Christmas season. One of the most important ways to achieve this is by providing exceptional customer experience !

Many companies have a gap between their brand experience and customer experience, which limits their potential. This missed opportunity prevents organizations from creating a seamless and impactful experience beyond customer satisfaction.