Online Cosmetic Industry – Overview
Online Cosmetic Industry Growth Drivers
1. Rising beauty concern of men and women in India
Research from Mintel says that about 65% of Indian men are concerned about their appearance. This rise in beauty concerns of men has opened up opportunities for online cosmetic companies. India is also seeing an increase in the working women segment leading to an increased demand for online cosmetics.
2. Rural expansion
The penetration of cosmetic products is increasing in Indian rural areas. With the availability of cosmetic products in lower price range and smaller packets, they have become highly affordable for rural areas. This has opened up huge market for cosmetics in rural areas.
3. Increase in disposable income
Indian online cosmetic industry is set to witness rapid growth in the coming years due to the increase in consumption of beauty products. The consumption will increase mainly due to the reason that Indian middle class consumers now have higher disposable income than ever before. Due to the increase in disposable income, India has witnessed a change in lifestyle that has led to an increase in interest in beauty products.
4. Explosion of Internet
Smartphones and affordable internet will change the scenes of the online cosmetic business in India. According to the Euromonitor International Lifestyles Survey 2019 – Easy internet connectivity has shifted consumers’ buying patterns. Customer reviews, feedback on social media, recommendations from family and friends have taken over the mass marketing channels like newspapers, TV ads, in-store advertising, etc.
Top 5 Customer Experience Insights From Consumer Analysis of Online Cosmetics
“Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.” – Dale Carnegie.
Brand managers and marketers should look through the eyes of the customers to see how they experience brands in the real world. Marketers are no more limited to just nice words and advertising; it has evolved into knowing what drives a great customer experience.
We, at Clootrack capture every experience that customers have with their brands. We analyzed thousands of customer experiences to capture what people feel about a brand.