WiFi Routers: Generate Actionable Insights From Customer Experience Awareness

Dec 2017- Sep 2018

Customer Analysis  Wifi Routers

Region – UAE

Researchers forecast UAE router market to grow at a compound annual growth rate of 14.94 percent over the period 2015-2020. To manage the increasing internet traffic, routers are required to be deployed thus increasing the demand for wifi routers. This report gives insights into the factors that customers look forward in wifi routers.

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The analysis is based on customer reviews and conversations online in the segment. The analysis results presented are completely unbiased and not based on any subjective judgement. The source data used for the analysis are user conversations available publicly online like public forums and social media. 


Total number of customer conversations analyzed


WiFi Router Industry Market Overview

  • Global Router market is estimated to grow at a CAGR of 16.9% over the next five years.
  • Expected growth is $2070 million in 2024, from $810 million in 2019.
  • Trend in higher speed and smart home Wi-Fi router

WiFi Router Industry Growth Drivers

Router market is set to see growth in sales due to some fundamental market growth drivers:

  • High prevalence of online games
  • Increasing consumer demand for web-enabled devices
  • Growth in the IP traffic
  • Demand for faster internet connectivity among consumers.
  • Higher number devices connected to the router.

WiFi Routers: Generate Actionable Insights From Customer Experience Awareness

Customer experience (CX) is a holistic perception of the experience that a customer has with your business or brand. CX is not a individual experience, it is the result of each and every interaction from the start till the customer buys a product. When a brand offers exceptional customer experience, customers tend to come back and eventually become a loyal customer.

Consumer perception plays a vital role in the consumer behavior thereby affecting the demand for a product. Hence it becomes key to understand the attitude that influences consumer behavior.

In this report we have presented the relationship between different perception drivers in the form of a graph that can be used to sense the degree of importance that consumers attach to various factors. 

Through a detailed analysis of 6,428 online consumer conversations relating to several wifi Router brands, Clootrack has listed down the top 5 drivers that buyers consider while making a purchase of a router. 

Wifi routers are typically plug-and-play devices that don’t need any additional setup to function. Not just that, but customers know that it is also a very important security device. Consumers are using wifi routers not just for sending emails and checking social media, but also for watching movies, playing games, online working from home, and this needs maximum speed and secure settings.

There are a variety of factors that enhance customer experience. Do the manufacturers really know what users are looking for in perfect wifi router? Below are the top 4 factors that consumers are looking for while choosing a wifi router. 

1. Easy Setup


Buying a router is just the beginning. It can be a tough journey from the time of buying a router all the way up to setting it up. No wonder consumers of routers are interested in having routers that are simple and easy to set up.

Customers are looking for router manufacturers who can make it easy for even non-technical users to put together the router all by themselves. They are asking for routers that can come with clear labeled ports, color coded ports, basic configuration preset at the factory, making it simple for users to connect everything as soon as they buy a router.

2. Uninterrupted Performance

How good are the devices when the wifi routers are not performing well? Customers want to have uninterrupted downloads while they watch their favorite movies. Customers are looking forward for routers that work very well and without any worries after installation. They are not very happy when they are constantly asked to reboot. Customers have multiple devices and they expect that the router works well with all devices.

3. Signal Coverage Range and Strength

Struggling with poor wifi signal can be stress out customers. When they find that their internet strength is great, but the problem lies with the router, it can be a bigger disappointment. Customers do not want to compromise on the signal coverage and strength. They look out for widest range that can work through house or office providing best coverage without interference.

4. Security

Do you know how many suspicious devices are connected to your Wi-Fi network? Or do you know when someone is sniffing and eavesdropping on your wifi traffic and worst, stealing your passwords and personal information? No wonder customers are asking for highly secure wifi routers that follow all protocols and cannot be hacked. Customers are asking for intrusion detection that adds another layer of monitoring and identifying the unauthorized system access.


Brand Equity

Brand equity is an indicator of the company’s strength and performance, specifically in the public markets. In simple terms, brand Equity is the loyalty, perception, and awareness of a customer towards a brand. Brand equity can be created over a period of time by offering products that give a memorable experience, excellent quality, and highly reliable products to its customers. Brand equity is an asset that is the most valuable for a company, and even though it is intangible, it is vital for the success of a company.

In this report we have presented the relationship between different perception drivers in the form of a graph that can be used to sense the degree of importance consumers attach to various factors. Download the detailed report for free to get to know the brand names in the below chart. The detailed report also covers list of features that delight users and several other interesting insights.

Top 3 Emerging Trends

Dependence on internet is increasing day by day which has led to the setup of a network at house and office. This is where wifi routers come into play.  Customers are exploring the possibility of having convenience combined with technology.

Wireless routers, multiple connections, high speed and great security have evolved as a result of consumers asking for more out of wifi routers. This is not the end! There are several emerging trends in the routers industry in UAE. Economic affordability and availability of smart phones has bolstered the demand for wifi routers.

Top 3 emerging trends according to the consumer conversation analysis conducted by Clootrack is discussed below:

Top 1: Home/Alexa Connected And Configurable Routers

A good wifi router has become an essential for any solid home network. Customers are looking for best ones that get great range and can serve all of the computers in your home or office. The upcoming trend in routers industry is to come up with built-in connection wizard that’s easy enough to configure and will have you and your devices connected in minutes. The routers will offer tools and advanced configuration options that can monitor traffic, prioritize applications and devices, and secure everything.

Top 2: Faster Wifi/Higher Bandwidth Wifi

No customer wants to see a crashing movie streaming or a file not getting loaded due to slow wifi. The emerging trend in wifi routers is to offer faster and higher wifi speed and bandwidth. Wifi routers are getting remodeled to deliver more data simultaneously to more devices and hence need to come with larger capacity. Wifi speed is one piece of the puzzle while coverage or range is the other. This makes it important for the router to deliver more Internet speed and at greater distances.

Top 3: Iot Enabled Routers

IoT (Internet of Things) refers to the ever-growing network of physical objects that feature an IP address for internet connectivity as well as the communication that happens between these objects and other Internet-enabled devices and systems. As per webopedia, while there are more than 12 billion devices that can currently connect to the Internet, researchers estimate there will be 26 times more connected things by 2020. This can be fixed only with the help of a better IoT enabled routers that can implement strong security systems. The IoT enabled router will be the first device that customers will consider, since it controls the perimeter of their network as well as traffic and information that is passing through it.

Detailed Report

Competitive analysis is a powerful strategy used by brands to identify significant competitors and conduct research on their products, advertising campaigns, sales, and marketing strategies. By using competitive analysis, brands can create robust business strategies that can help a brand to improve upon its competitors. Competitor analysis allows you to research and identify the gaps in the market. It will throw light on the products or services that are offered by your competitors but are not presently offered by your business. Do want to know more about the factors that delight the customers or identify the emerging brands for routers?

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