Consumer search behavior is a clear reflection of priorities that people are placing on their purchases. The way consumers are searching online has changed. Social distancing is resulting in drastic changes to click behavior across sectors such as banking, electronics, hotel, travel, and many more.
While the COVID-19 crisis is unfolding its impact on Consumer behavior, consumer-facing companies have to urgently learn the art of anticipating the changing consumer buying patterns. Leaders need to understand and track emerging consumer behavior and sentiment around the world.
It will be months before the situation comes back to normal. Businesses have to adapt to the changing needs of the customers – for which it is essential to understand customer-specific requirements based on consumer behavior.