Integrate with Twilio

Unify customer interaction data from Twilio with AI-powered insight detection. Spot friction points, decode sentiment, and prioritize issues hidden in SMS, voice, and WhatsApp conversations.

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Why integrate Clootrack with Twilio?

Twilio powers real-time communication across channels, but analyzing what customers mean behind messages, call transcripts, or WhatsApp threads isn’t built in.

This integration adds a critical intelligence layer on top of Twilio, helping you automatically decode what’s frustrating customers, which interactions trigger churn, and what drives satisfaction.

Use this integration to uncover:

Repeated issues in support calls or SMS chats that lead to unresolved tickets or poor CSAT.
Hidden friction in WhatsApp conversations: tone, urgency, and emotional cues that are often missed by keyword-based systems.
Drivers of customer delight or frustration across languages and regions by analyzing voice call transcripts at scale.
Broken handoffs between automated and human agents causing churn or drop-offs.

What Clootrack adds to your Twilio data

Capability

Value

Unsupervised theme and sub-theme detection

Automatically detect and group similar issues and drivers across chats, calls, and regions.

Sentiment, emotion, and urgency analysis

Decode urgency, frustration, and delight in SMS or call transcripts.

Traceable actionable insights

Every insight links back to the original conversation for full transparency.

Ad-hoc exploration with Genie

Ask ad-hoc questions in simple language and get contextual answers.

Cross-source feedback unification

Combine data from Twilio with CRM notes, reviews, app store data, chat support, and contact center logs to get a 360° view of customers.

Trend and volume monitoring

Compare feedback themes across SKUs, services, or geographies.

Applications across CX, product, and strategy

☑️ Improve response strategies in CX

Identify what triggers escalations or unresolved loops in SMS/voice channels and reduce repetitive service interactions.

☑️ Optimize product experience

Cluster feedback from Twilio channels to find common complaints about app flows, payment issues, or integration gaps.

☑️ Quantify impact of automation

Assess whether your chatbot or IVR transitions lead to resolution or drop-offs by tracking sentiment over call flows.

☑️ Feed data into strategic dashboards

Bring Twilio interaction themes into your central CX command center to influence roadmap decisions.

Measurable business impact

7.5x faster identification of friction points hidden in customer data.
35% decrease in churn in 4 months.
3x faster new product development.
18% improved NPS/CSAT scores in a quarter.

1. Clootrack data manager