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Integrate with QualtricsXM

Aggregate diverse data sources, analyze open-ended data without bias, and visualize insights through drill-down dashboards powered by a GenAI reasoning agent.

Why integrate Clootrack with Qualtrics?

Qualtrics enables organizations to collect, organize, and manage customer feedback across diverse channels. Clootrack integration builds on this foundation: adding more diverse sources, delivering deeper analysis, automated theme detection, powerful multi-level drill-down dashboards, and insights that drive faster, strategic decision-making.

This integration lets you view Qualtrics data alongside feedback from other channels, giving you a complete view of what customers are saying in one place.

Use this integration to uncover:

  • What recurring issues are influencing customer scores across touchpoints?
  • Where is customer sentiment declining, and why is it happening now?
  • Which feedback themes are gaining momentum and need prioritization?
  • What customers are asking for, before it turns into churn or escalation.

What Clootrack adds to your Qualtrics data

Capability
Value
Theme detection

Auto-cluster thousands of open-ended survey responses into themes for actionable consumer insights; no manual tagging or keyword configuration required.

Revenue gap discovery

Surface unmet needs and feature requests directly from feedback.

Sentiment trend monitoring

Track evolving sentiment trends in real time across regions and segments.

Ad-hoc exploration with Genie

Analyze feedback instantly with Clootrack Genie, our multi-agent reasoning engine.

Customizable visualization

Deliver leadership-ready, structured reporting effortlessly.

Extensive range of data sources

A wide range of additional sources, including both online platforms and enterprise applications

Applications across CX, product, and strategy

☑️ Diagnose NPS and CSAT drops

Move beyond scores to understand the true drivers behind customer sentiment shifts.

☑️ Prioritize strategic improvements

Focus initiatives on themes customers highlight most, accelerating CX and product innovation.

☑️ Strengthen retention strategies

Detect early churn indicators within feedback and act before attrition impacts performance.

☑️ Accelerate product development

Capture and rank feature requests from customer voices without manual data sifting.

Measurable business impact

  • 90% reduction in manual feedback processing time.
  • Faster identification of growth and risk signals.
  • Higher ROI on survey and feedback investments.
  • Unified CX intelligence across markets, products, and journeys.
Data Connector

1. Clootrack data manager

Qualtrics data connectors

2. Data connector Qualtrics

Qualtrics APIdata manager

3. Qualtrics API connection with Clootrack data manager

4. Ingesting Qualtrics data to Clootrack data manager

Feedback analytics

5. Selecting source for feedback analysis

Clootrack <> Qualtrics integration