Integrate with Hubspot Smart CRM

Extend your HubSpot CRM data into a powerhouse of customer intelligence with agentic AI. Analyze call notes, email threads, feedback forms, support tickets, and lifecycle fields to uncover factors affecting trust or conversions.

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Why integrate Clootrack with Hubspot Smart CRM?

HubSpot Smart CRM is renowned for unifying marketing, sales, and service data, capturing everything from lifecycle transitions and email sequences to service interactions and form responses. However, much of this data exists in unstructured formats, such as open-text notes, ticket summaries, and call logs.

Clootrack brings structure and strategy to this data by using unsupervised AI to extract themes, urgency signals, and emotional tones from raw text, directly within your CRM workflows.

Use this integration to uncover:

Why deals stall or drop by analyzing sales call notes, email replies, and closed-lost reasons across segments.
Patterns behind churn or expansion using feedback from onboarding emails, CS notes, and NPS comments.
Gaps in messaging or value proposition clarity by thematically analyzing form responses and campaign replies.
Sales-service disconnects from misaligned handovers captured in comments, lifecycle delays, or misrouted tickets.

What Clootrack adds to your Hubspot data

Capability

Value

Unsupervised theme detection

Thematic segmentation across lifecycle phases to isolate frictions, needs, and churn signals

Revenue gap & risk discovery

Identify early-stage signals that correlate with deal stagnation, disqualification, or churn.

Sentiment trend monitoring

Track evolving sentiment trends in real time across regions and segments.

Ad-hoc exploration with Genie

Analyze feedback instantly with Clootrack Genie, our multi-agent reasoning engine.

Customizable visualization

Deliver leadership-ready, structured reporting effortlessly.

Unified VoC intelligence

Combine Hubspot CRM data with survey, chat, review, and support logs for a 360° customer view.

Applications across CX, product, and strategy

☑️ Decode why deals are lost

Go beyond dropdown fields. Analyze call notes and email threads to reveal what broke the buyer journey.

☑️ Pinpoint what frustrates users post-sale

Ticket replies and support notes contain early churn signals. Extract recurring friction themes to close gaps faster.

☑️ Elevate CS conversations with real feedback

Surface emotional cues and negative sentiment buried in NPS responses and post-onboarding comments.

☑️ Align GTM teams with shared visibility

Centralize buyer and customer feedback from across teams, sales, CS, and marketing in a single insight layer on top of HubSpot.

Measurable business impact

90% reduction in manual feedback processing time.
Granular feedback theme identification with 98% accuracy.
5x more insights from Hubspot CRM data with zero manual tagging.
Early risk detection before KPI slippage (churn, CSAT, escalation).

1. Clootrack data manager