March 12, 2019
Delivering a great customer experience in acne treatment involves a great amount of trial-and-error process that takes a large amount of time. Acne brands are trying to understand the factors leading to a pleasant customer experience for acne product users. According to the American Academy of Dermatology, 85% of people between the ages of 12 and 24 years experience at least minor acne. Today’s consumers are looking for instant gratification, for which brands must create products that appeal to the customers. In this report, we discuss about the key drivers of customer experience in the acne industry.