April 25, 2021
Transforming Customer Experiences with Continuous VoC Data: A Banking Case Study
“Companies who implement a voice of customer (VOC) strategy generate a 10x greater year-over-year increase in annual company revenue,” – says research by The Aberdeen Group. It has never been easy to know what’s on your customers’ minds!! Today’s tech-savvy customers search for information about bank products and services using forums, social media, review sites, and other online resources. At the same time, they do not hesitate to share feedback about their own customer experiences...