July 21, 2021
Why Customer Experience Monitoring Should be a Priority in Your Business
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”- H. James Harrington. Measuring KPIs is critical in almost every aspect of a business to determine what is and isn’t functioning. Initiatives come and go based on their ability to meet or exceed expectations. Customer experience efforts, on the other...