June 02, 2020
5 Steps to Incorporate Customer Journey Mapping Into Marketing
The consumer is in charge, and he has power like never before!! This has caused a major shift in the entire art and science of marketing. It is no longer acceptable to consumers of a company to simply tout its products or services. It is no longer acceptable for a marketing team to throw lots of direct sales campaigns against the wall and see what “sticks.” These things are expensive, and, in today’s environment, they fail. Customers must be nurtured. They must understand the value of...