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Top 35 Categories Growing & Declining in Interest In Banking Sector Amid Covid-19 Lockdown in India - Clootrack

Written by Clootrack | Apr 17, 2020 4:00:00 AM
 
 

Consumer Behavior During the COVID-19 Lock Down

As per McKinsey’s report, more than 50% of Indian consumers express optimism toward a quick economic rebound despite the 21-day lockdown. Consumers are gearing up to reduce their spending, with the exception of groceries and new forms of at-home entertainment. There seems to be a strong shift towards online spending. 

Consumer behavior is changing across sectors, and the banking sector is no exception. 

The COVID-19 crisis has had a phenomenal impact on the global and Indian Banking sectors. It is becoming increasingly important to take a long view of the situation and prioritize accordingly. Resilience, fueled by digital agility, is a way forward to achieve relevance post-COVID-19. 

How banks respond to customer behavior could be pivotal to how Banks perform for years to come. For instance, Instant gold loan has seen a steep increase in an online search. But are banks prepared to meet customer needs?

Banks may have to manage and develop customer-specific requirements based on consumer behavior.

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