Examples of Great Customer Journey Maps

Lancôme Paris

                                                (Source: 10 most interesting examples of Customer Journey Maps)

Here, a customer's journey begins when they look for what they need to get the item. Also, they divided and analyzed the customer concerns into four sections: what customers consider before buying products, the issues they feel before making a purchase decision, and what customers need before, during, and after the purchase.

This covers almost all scenarios customers encounter in the purchase. Using this, Lancôme Paris can find measures to avoid the issues, find alternative solutions if anything fails or identify what makes the experience even more delightful.

Spotify

Spotify is one of the world’s most popular audio streaming services. Spotify created a customer journey map to improve the music sharing experience.

                                                                       (Source: 7 Interesting Real Life Customer Journey Map Examples)

There is user experience mapped throughout the user’s music journey and how they felt at each stage. The emotions were better understood through data research and surveys. Based on this map, Spotify was able to identify pain points and address them to improve the music experience. 

Amazon

Amazon is one of the largest E-commerce shops in the world. With an immense customer base, Amazon’s customer journey maps are one of the most complex and challenging to comprehend but breaking them down into smaller sections makes analysis more accessible.

(Source: 7 Interesting Real Life Customer Journey Map Examples)

Amazon includes its success metrics for each stage of the customer journey. This helps monitor click-through rate, add-to-carts, purchase assists, conversion rate, and repeat purchase rate.